Showing posts with label PureBOOST DPR. Show all posts
Showing posts with label PureBOOST DPR. Show all posts

Wednesday, June 14, 2017

adidas Running invited street runners from around the globe to race against elite athletes in Berlin to put the new PureBOOST DPR shoe to the ultimate test


- Elite athletes challenge over 100 runners to sprint against them during ‘The Art of Street Running’ experience
-  adidas’ community of global runners harnessed the energy of the city during a night run packed with unpredictable surprises 
- Dropped low and wide, the PureBOOST DPR takes runners closer to the streets 

On May 19, adidas Running’s worldwide community of runners took part in a street running event in Berlin to celebrate the PureBOOST DPR. Global media, influencers, adidas Runners community, running crews, elite athletes and the Speed Squad came together to take on the city streets at night and experience the performance running silhouette. 

Monday, June 12, 2017

Take on the city with adidas PureBOOST DPR, engineered to deliver a raw, real and adaptive street running experience



- adidas’ latest PureBOOST innovation delivers an immersive urban running experience
- Dropped low and wide, it takes runners closer to the streets
- Signature BOOST technology with a new 8mm head-to-toe offset stores and unleashes energy more effectively 


adidas reveals its latest addition to the PureBOOST franchise that launched earlier this year, the new PureBOOST DPR - an  innovation engineered to take runners closer to the city streets. Made for runners whose unafraid attitude makes no urban environment unconquerable, the new agile and adaptive design features the latest application of adidas’ industry leading Boost technology, with a new 8mm heel-to-toe offset. 

Creating a natural Boost platform that stores and unleashes energy more effectively every time it hits the ground, the shoe enables runners to truly ‘feel’ the streets. 

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