It’s a race to quickly digitize or get left behind as businesses of all sizes and industries scramble to establish an online and digital-first presence. Filipino consumers are not just digital-first, but also mobile-first. People nowadays turn to their smartphones to find information and do business—and these small yet critical moments on their phones are crucial for any business who wants to capture and retain market and wallet share.
In a Department of Trade and Industry (DTI) mentorship program last year, Secretary Ramon Lopez underscored the urgency for MSMEs to digitize their businesses, stressing that digital technology equalizes the playing field as it provides greater access to product and business model ideas, innovative products and processes, and market access among other benefits.
