Daylong Advocates #NoVacationFromSunProtection

UV Exposure in the City Same As 

When You’re At the Beach

At a time when we face an abundance of choices in how, when, and why we use products, so have sunscreen products slowly evolved from being solely used at the beach during summertime to a daily skin care staple. The message is clear: not only is it important to prevent sunburn, it is equally important to prevent rapid skin aging and deeper cellular damage.

Daylong, a dermatological suncare brand from the makers of Cetaphil, is the first to explicitly advocate daily sunscreen application. In its recent efforts to support its cause, Daylong conducted a UV-exposure study to investigate whether the outdoor sun at the beach shows the same level of strength in the city – even when indoors.

Sunscreen and the City: Daylong’s Advocacy Towards Every Day Sun Protection

Living Protected From the Urban Sun

It has been almost a year since Daylong first introduced its campaign for daily, cellular sun protection, advocating that sunscreen should be part of everyday skincare regimen. The trusted makers of Cetaphil launched Daylong to provide clinically-proven protection against the sun, all the way to the cellular and DNA level. With a state-of-the-art formula that has a uniquely light texture and a smooth finish, this Swiss brand successfully conveys its message for daily, deep, and complete solar defense.