Living Protected From the Urban Sun
It has been almost a year since Daylong first introduced its campaign for daily, cellular sun protection, advocating that sunscreen should be part of everyday skincare regimen. The trusted makers of Cetaphil launched Daylong to provide clinically-proven protection against the sun, all the way to the cellular and DNA level. With a state-of-the-art formula that has a uniquely light texture and a smooth finish, this Swiss brand successfully conveys its message for daily, deep, and complete solar defense.
While the whole city bustles in preparation for summertime, and for days of basking under the beautiful sun on some of the most exquisite local beaches, Daylong has been working quietly – preparing for something bigger.
Staying true to its commitment of caring for the skin, whether the sun is out or not, Daylong conducted a study to reveal that the sun exposure in the city has the same intensity as at the beach. Using sun sensors that can detect UV radiation, Daylong has shown that the UV radiation in the city of Manila reaches the same level as on the beaches of Boracay.
“The concept of the study was to support our advocacy for daily sunscreen wear. Daylong is new in the game, but this is how we want to make an impact – by undertaking a responsibility to provide daily sun care and protection that works even on a cellular level.” explains Jon Lee, Brand Manager of Daylong.
Daylong worked with five influential urbanites, whose schedules are immersed in city-living lifestyles. Each of them has a different role: student, blogger, runner, host and writer, and mother – but each shares the interest of balancing happy and successful lives.
Daylong produced a video where these five dynamic women show how they embody the lives we have today – always on-the-go, fulfilling duties simultaneously at home and at work or school, but always remaining protected from the sun.
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