Filipino singer-songwriter/producer raven puts a modern spin on Pinoy-style courtship with new song “Hara”

After racking up more than 10 million streams with his debut EP Lika Na, rising singer-songwriter/producer raven reimagines traditional ‘harana’ with a modern twist on his new single “Hara”—out today via Sony Music Philippines.

Bringing the distinct practice of Pinoy-style courtship to an entirely new audience, raven serenades the object of his affection with lyrics that showcase his sincere intentions.

“Unlike some of the songs that I’ve written so far, most of which are mere expressions of admiration, this particular track chronicles the experience of wooing someone in hopes of capturing their heart,” the young musician shares. “It’s an expression of sentimental nature, but it also comes from a place of humility on the suitor’s end.”

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In a music landscape populated by personalities who turn familiar music trends into sleek new forms, raven seems to be ahead of the pack. The young singer-songwriter/producer has built a reputation for experimenting with various music genres, from hip-hop to bedroom pop, from lo-fi to acoustic, from R&B to ‘90s indie rock. But what sets him apart from his contemporaries is his ability to tap into the zeitgeist without compromising his vision as an artist, making considerable amounts of artistic leap in less than two years after being signed to Sony Music Philippines and being taken under the management wing of Rico Blanco and Balcony Entertainment.

On the commercial front, raven has attained some level of success with the crossover performance of his previous singles “Paraluman” and “S.U.K.I.” To date, the multi-faceted artist has amassed more than 7 million streams and an average of 294,000 monthly listeners on Spotify alone, opening a new lane for breakthrough solo artists whose material appeals to the streaming public and casual music fans.