Adidas celebrates the ultimate creator with Platinum Messi 15

Signature Messi 15 boot is redefined to celebrate the greatest in the game

After winning a record fifth Ballon d’Or, Leo Messi has cemented his place as the greatest player in the history of football. adidas Football marked the moment with the launch of their new campaign “I’m here to create”, a celebration not of Messi’s records, but of his most jaw-dropping moments in football. Today, the sports giant has continued to honour the greatest player of all time by presenting Messi with a new platinum boot for the ultimate creator, containing real platinum elements, never seen before on a football boot.

Messi is not here for the records, he's here to create

adidas celebrates Leo Messi’s fifth Ballon d’Or win with new campaign: “I’m here to create”

Leo Messi has cemented his place as a phenomenon in football with a fifth Ballon d’Or. The award is the greatest acknowledgement of individual success in football. But, in a new film released by adidas, it’s not the records broken, the trophies won, or the accolades which matter most. Messi is here to create.

The film is the first part of adidas’ new campaign “I’m here to create”, heroing the athletes for whom creativity is their most powerful weapon. It is their unwavering sense of self belief that allows them to create the unexpected, the skills that have never been seen before, but that millions will try to copy. For Messi, that attitude drives him for every goal, every game, and every record that he breaks. Messi is here to create, and adidas is the brand of sport for the creator.

Football is changing and Adidas is leading the way

Out with the old, in with the new. adidas retires entire boot range.

The game of football has changed over the years. Positions, traits and attributes that mattered before are irrelevant now. There’s a new set of rules. Forget everything you thought you knew about football, the future is now and adidas is leading from the front.

In an unexpected new video released today, players including Leo Messi, Thomas Müller, Luis Suarez and Oscar sparked a revolution and announced the end of adidas’ existing on field boot silos. No more Predator, f50, 11Pro and Nitrocharge.