LG Unveils a Spectrum of Cutting-Edge Solutions Showcasing Its Creative Essence

Dedicating a Special Exhibition Zone to Experimental yet Innovative Products, LG Presents Creative Ideas Tailored to Various Lifestyles         

LG Electronics (LG) is gearing up to showcase its latest lineup of innovative and pioneering products at CES 2024, the world’s largest consumer electronics and IT exhibition.

LG will dedicate a special exhibition space to LG Labs, its marketing platform focused on delivering experimental yet innovative products and services. This year, the size of the LG Labs zone has more than doubled compared to CES 2023, aiming to present creative ideas tailored to various lifestyles, offering diverse customer experiences.

LG’s New Refrigerator Lineup Blends Smarts and Style

With the goal of offering a smarter experience for consumers, LG recently unveiled its new generation of refrigerators. The new lineup plays into LG’s vision of a smart, interconnected home. 

The new lineup boasts of smart features that retain fan-favorite innovations and improve on existing technologies. Even with all the features and new technology, the units are also elegantly designed to be sleek and compact to ensure a seamless integration for any home.

LG Monitor Madness on 5.5 Lazada Live

As working from home and hybrid work setups are becoming the norm, the requirement for high -performance monitors that provide eye comfort increases exponentially. To meet this need, LG focuses its 5.5 Lazada grand celebration into the different monitor lineups they offer. The goal is to help more individuals get access to new monitors that improve productivity and offer stunning picture quality.

The 5.5 Lazada grand celebration will be hosted by LG brand ambassador Luis Manzano together with Arri of Shoppertainment and Kyra Tan of LG Electronics, Product Manager for IT Monitor. For the duration of the promo, select LG products in Lazada will have a 10% discount and free shipping. Special bundles will also be sold off and 500 Peso vouchers will be given away. The Lazada Live event will focus on 4 monitors that LG offers, each of which have their own unique strengths that will help consumers.

LG Share’s Laundry Love in Visayas

The Visayas region was one of the hardest hit areas of Typhoon Odette. A lot of people were displaced and whole families were uprooted from their homes. In true Filipino fashion and with the spirit of bayanihan, individuals, organizations, and businesses all stepped up to provide relief and help those affected by the typhoon. As the typhoon victims slowly came back to rebuild their homes, help was there.

LG Philippines, together with one of its key Commercial Laundry distributors, BigWash, lent assistance through its dealer in Cebu, Terrific Wash. Terrific Wash Owner, Minerva Bascon, said “This is my small way of helping my fellow kababayans here in Cebu and Butuan and I am thankful to LG Philippines for the support.” The partners provided free laundry services in numerous hard-hit areas in Cebu and Butuan to help give the residents access to clean clothing. The Laundry Love program was staged in six locations in Cebu and one in Butuan, which served over 365 customers in a span of two days.

LG Announces the Winners of the LG Ambassador Challenge

Over the past few months, LG Electronics Philippines (LGEPH) has been collecting entries for the first ever local iteration of the LG Ambassador Challenge. The initiative, which was started with Korea Friends of Hope International (KFHI), is a first in the Philippines and affirms LG’s commitment to help deliver sustainable growth to local communities in the country. After reviewing all the entries, LG selected ‘Ride for Hope’ by Bahay Aruga and ‘Roof for Siargao’ by Red Charity Gala.

Great Deals And Discounts On LG Electronics’ 9.9 Sale On ShopeeMall!

 

LG Electronics announces huge deals and discounts for select products in LG’s wide range of appliances, monitors and gadgets available on the LG Official Flagship Store in ShopeeMall.

If you’re shopping for home appliances and essentials for you and your family, you can enjoy exclusive deals and discounts up to 40% off. Even an LG OLED TV can be yours at an amazing discount!

From September 9-11, get up to 10% off and a PHP500 voucher for top-of-the-line LG home appliances, such as the LG Washing Machine AIDD Front Load Combo Washer, and LG Instaview Refrigerator. Upgrade your home entertainment setup with up to 40% off select LG TVs, LG Portable Speaker XBoom Go PL5, and LG Wireless Bluetooth Earbuds with UV Nano Technology.

Wear Your Confidence While Breathing Clean, Pure Air

Building on the success of the first Wearable Air Purifier, LG introduced a slimmer and smarter version to the local market. LG’s re-engineered PuriCare™ Wearable Air Purifier is upgraded from the innovative, wearable device LG first launched last year. The latest model offers an enhanced all-around performance along with a convenient voice amplification feature and a more comfortable, lightweight design.

In a recent virtual event hosted by LG Brand Ambassador James Deakin, LG Philippines unveiled the new Wearable Air Purifier with VoiceON™. The event started off with a short discussion about the importance of mask use. Dr. Ma. Adelina Sadili, a Consultant Pulmonologist at Makati Medical Center, led the talk and shared important pulmonary facts to take heed during the pandemic. One of her suggestions to strengthen and keep one’s lungs healthy is to improve air quality at home, something that LG has been working tirelessly on. To improve air quality on the go, that’s where the new and improved LG Wearable Air Purifier comes in. 

LG Goes Beyond Boundaries With New Monitor Line

L-R: LG Philippines Managing Director Sungjae Kim, LG Monitors Brand Ambassador Luis Manzano, LG Philippines Product Director for Monitors Peter Uhm

Over the past year, working from home has gone from the exception to the norm. The convenience of foregoing hours stuck in traffic, as well as being safe from the pandemic, directly translates to increased happiness, efficiency, and productivity. Consumers were quick to transition at home. However, not all setups were conducive as a workspace. One of the biggest issues that arose was the requirement for proper computer monitors. One of the segments that grew the most over the past year has been monitors. According to the International Data Corporation (IDC), in the 4th quarter of 2020, the monitor market grew 16.9% year over year with shipments surpassing 39.2 million units worldwide. 

LG Electronics, always at the forefront of innovation, has seen this surge and developed new line of monitors that improve upon existing technology in order to help users even more. Whether you’re a hardcore gamer, a budding streamer, or just working from home, LG has a monitor that’s perfect for you. They provide a wide variety of improved features from breathtaking colors, fast response time, to clearer images to enhance customer’s experience. 

LG to give away over 1M raffle prizes in the first ever Life's Good Festival

Joining the festivities of town fiestas is a yearly tradition among Filipinos. People open up their homes to strangers so that they can partake in their spread and be part of the revelry. It’s something that’s quintessentially Filipino. However, the festivities were abruptly halted because of the worldwide pandemic. The sense of camaraderie and community has been sorely missed. Recognizing the need for celebration, LG launches the Life’s Good Festival, which seeks to emulate the joy we all feel during fiesta time. 

From July 1 to September 30, LG will be holding roadshows and in-store promotions to simulate the joy of festivals. While we can’t physically celebrate with our friends and family yet, the festivities can be done digitally with LG’s numerous smart electronics and appliances. Over the 3 month span, LG will be offering its most popular items and product bundles with sizable discounts and free services, such as red carpet and free installation.

LG Launches its First Smart Laundry Lounge in the Country

 

Get all of your laundry done with just the push of a button. LG Philippines recently inaugurated the first ever Smart Laundry Lounge outside of Korea. Located in FastWash Bocobo 1000 J. Bocobo St., Ermita, Manila, the Smart Laundry Lounge lets you streamline the laundry process for both business owners and customers. And when we say “smart” we don’t just mean the equipment - we say “smart” because our Laundry Lounge has already streamlined doing laundry for our customers with the LG Laundry Lounge App .

LG Smart Laundry Lounge makes the whole laundromat experience safer and intuitive thanks to the use of the LG Laundry Lounge App. For business owners, you can monitor revenue, set-up new machines, manage error messages, and get alerts when there is a problem in the laundromat. For customers, you can select cycles, manage the laundry, and create payments. You can even be notified when machines are available, so there is no need to wait long in line. Each washing machine also incorporates hygiene care to ensure safety. The tub of the machine is clean and safe before, during, and after every use.

CNN’s Philippine Realty TV Unveils LG-Powered Project: Smart Home 2.0

What exactly does a complete, fully-functioning smart home look like? This question will be answered in the upcoming episode of CNN Philippines’ Philippine Realty TV (PRTV) as they unveil Project: Smart Home 2.0 for the very first time. PRTV is the country’s first real estate and construction TV show for local and global Filipinos. Project: Smart Home is a groundbreaking series  where Philippine Realty TV executive producer and homebuilder John Aguilar builds a green, smart, and sustainable modern Asian contemporary home.

The segment, which will be hosted by Issa Litton, will walk through a whole house fitted with interconnected LG electronics and appliances. Through the use of cutting-edge technology, each independent unit seamlessly works together in order to make life better at home. All appliances, from the air-conditioner, the refrigerator, to the TV can be controlled remotely using LG’s proprietary Smart ThinQ app. And that’s just the tip of the iceberg.

LG Champions Female Empowerment with its Anvil Awards Win

Receiving the Silver Anvil Award are (L-R) LGEPH brand marketing and communications associate Germilyn Papa, LGEPH product marketing manager-washing machine Cel Anolin, LGEPH marketing communications asst. manager-home appliances Nicole Gelle, LGEPH VP-home appliances Woo Young Jeon, M360 PR and Activations Agency founder and managing director Millet Simeon, M360 PR and Activations Agency senior account manager Deniece Ayeras, and M360 PR and Activations Agency media relations manager Dean Vios

Global leader and technology innovator LG Electronics reaffirms its commitment to empowering women as their Laundry Love campaign bags the coveted Silver Anvil at the 55th Anvil Awards’ Gabi ng Parangal held at the Manila Hotel Fiesta Pavilion on February 28. The winning campaign was in the category “Public Relations Tools” under the sub-category: Exhibits and Special events.

LG introduces next generation of laundry with new AI-Powered Washer

At CES®, LG Electronics (LG) unveiled its most advanced innovation in laundry, deploying artificial intelligence to deliver precision washing for optimal results without the guesswork. Winner of a coveted 2020 CES Innovation Award, the new LG ThinQ™ front-load washing machine features an Artificial Intelligent Direct Drive™ (AI DD) motor along with the company’s AI-powered Proactive Customer Care service.

The AI DD washer builds on 20 years of advancements in LG’s groundbreaking Direct Drive motor, which delivers both effectiveness and efficiency. LG’s new washing machine not only detects the volume and weight of each unique laundry load but also uses AI and advanced sensors to identify fabric types in each load. Using deep learning technology, the washer then compares this information against more than 20 thousand data points related to washer usage to set the optimal setting for the best results, improving cleaning and extending the life of garments by 15 percent.*

LG Electronics launches the Brand-New line up for Single Commercial Air Conditioners

(L-R) LGEPH Brand Ambassador Mr. James Deakin, LGEPH Air Solutions Business Development Manager Mr. Rod Astoriano, LG Electronics Asia B2B Air Solutions Sales Manager Mr. Joohoon Kim, LG Electronics Commercial Air Conditioner Business Leader Mr. Junsuk Lee, LGEPH Vice President for Air Conditioners and Energy Solutions Mr. Young Park, LGEPH Air Solutions Sales Head Mr. Michael Piccio

As the leader in the HVAC industry, LG Electronics (LG) recently held a press conference at Solaire to formally introduce the brand-new 2020 line up for single commercial air conditioners (CAC).

Air-conditioning is integral to everyday life in the Philippines, owing to the tropical climate that can get blazing hot at times. However, according to the Global Competitiveness Report by the World Economic Forum (WEF), electricity in the Philippines ranks a lowly 92nd globally, meaning the price of electricity is very high. This makes air-conditioning not feasible for some households due to the costs involved. Recognizing this issue, LG, by applying innovative technology, has achieved a high-efficiency and cost-effective solution in the brand-new line up for single CAC.

Revel in the Rain with the LG Dual Inverter Heat Pump Dryer

LG’s Dual Inverter Heat Pump Dryer (RC09VHP2V) Front view

Whenever monsoon season arrives in the country, it brings along with it horrible traffic, deep floods, and of course, piles of clothes waiting for the sun to shine. Doing laundry with unpredictable weather is one of the most difficult things to do because if the weather doesn’t cooperate, you’re going to end up with damp clothes that everyone can smell from a mile away. The best solution for this problem is to invest in a dryer, which guarantees a significant lifestyle improvement.

LG’s Dual Inverter Heat Pump Dryer (RC09VHP2V) is one of the best dryer options in the market today since it gives you the flexibility to focus on energy efficiency or time. While drying a load, its advanced DUAL Inverter Heat Pump™ with Eco Hybrid technology provides you the choice of saving energy, or saving time, tailoring it specifically to your needs and lifestyle. Not to picky about the eco options? You can let it do its own thing, since it also has Sensor Dry technology which optimizes drying performance by detecting moisture on the clothes and automatically sets the drying time.

LG reignites an old rivalry with Asian Basketball Showdown II

Korea’s LG Sakers and Barangay Ginebra gear up for a battle of the ages

Basketball season is in full swing! Five years after their last meeting, worlds collide yet again as two of the most popular basketball teams in Asia face each other once more. The LG Sakers, one of the stalwarts of the Korean Basketball League (KBL), is set to face what is arguably the country’s most beloved PBA team – the Barangay Ginebra San Miguel.

Dubbed as Asian Basketball Showdown, the first exhibition game between the two teams happened 5 years ago and was received very well by the appreciative crowd. It was a landmark event that pitted perennial crowd favorites in their respective leagues. The LG Sakers is one of the most well-supported teams in the whole of South Korea while Barangay Ginebra is a pillar in Philippine sporting history. To have these two teams face against each other is a dream come true for every fan of basketball.

LG Gives the Gift of Netflix

LG’s Roadshow Brings Their Coveted OLED TVs Straight to the People with Netflix

Join Eleven, Mike, and the rest of the gang as they go on their misadventures in the latest season of Netflix’s blockbuster hit Stranger Things. LG Philippines has partnered up with Netflix to bring the best shows straight to your home. With every purchase of LG’s 2019 OLED or NanoCell TV models, you’ll receive an accompanying gift of 6 months of Netflix. You can experience your favorite shows the way they were meant to be seen – in a stunning array of colors and high dynamic range. 

To showcase the capabilities of the OLED and NanoCell TVs, as well as to give customers a fully interactive, hands-on experience, LG will hold a roadshow in key locations around the Metro. The venues for LG’s roadshow are strategically located in order to reach key markets for the coveted TV sets. Consumers are invited to fiddle around with LG’s newest line of award-winning OLED TVs and see for themselves the exquisite design and the stunning details the flagship units have to offer. The TVs on display during the roadshow are all powered by LG’s new α9 Gen2 & α7 Gen2 processors which are equipped with Deep Learning technology. This new innovation allows the TV to understand how to optimize and enhance the picture and sound best for any content, giving you the most optimal viewing experience possible.

LG Celebrates History with Tomorrow’s AI Technology

LGEPH Managing Director Mr. Inkwun Heo discussing the importance of the Philippines’ and South Korea’s rich cultural heritage.

LGEPH, in partnership with Intramuros Administration, showcases history in an entirely different perspective in the newly opened Museo de Intramuros

July 22, Intramuros, Manila - History was made yet again as the Intramuros Administration (IA), the government agency tasked for the orderly restoration, management, development, and promotion of Intramuros as a national heritage, celebrated its 40th Anniversary in the recently opened Museo de Intramuros.

To celebrate the momentous occasion together with IA, LG Philippines made their presence felt as they simultaneously unveiled their newest line of state of the art OLED TVs, putting side by side our rich and colorful history together with tomorrow’s technology. LG PH Managing Director Inkwun Heo led the festivities as he formally handed over six (6) units of the LG TVs to the museum. Mr. Heo went on to say “This 2019 marks the 70th anniversary of diplomatic ties between the Philippines and the Republic of Korea. Throughout the seven (7) decades of friendship between the 2 nations, we’ve been championing the importance of culture. We at LG Philippines remain committed in doing our part to preserve and showcase Philippine history. We hope that through the integration of our industry leading OLED TV technology with riveting historically significant content, we are able to communicate to audiences, both old and new, the importance of Intramuros and Philippine history as a whole”. 

More Than a Responsibility - LG Nurtures Ties with the Community

L-R: LG Philippines’ Managing Director Mr. Inkwun Heo and San Joaquin Kalawaan Highschool Principal Mr. Lazaro P. Torres Jr.

Over the years, companies engaging in Corporate Social Responsibility (CSR) initiatives have become the norm, expected even, in doing business. It’s a trend that’s happening across the globe. Consumers as well have become more discerning with regard to a company’s advocacies and how it resonates with them. More importantly, consumers have been looking for and demanding authenticity in all areas where CSR is concerned. This notion of authenticity shows how these programs play an important role in how consumers view companies. CSR nowadays is more than just writing a check, donating a few items, and having a photo op. 

One of the pillars of Corporate Social Responsibility is community engagement. You have to reach out and work hard to be embraced by your local community. It shows sincerity, develops relationships, and inspires loyalty. 

LG Makes its Mark in Mindanao

LG Electronics, in keeping with its tradition of giving back to the community, recently paid a visit to The House of Hope in Davao.

The House of Hope Foundation, located inside the Southern Philippines Medical Center compound (SPMC), is a charitable group that provides temporary shelter to children with cancer. SPMC is the only hospital in the whole of Mindanao that offers free cancer treatment to children. Since a large majority of its patients are indigent families with no place to stay while they are undergoing treatment, the House of Hope provides a sanctuary for them.