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| the Fruitas stall still stands strong after 15 years, celebrates by treating their customers to free Fruitas shakes and a meet and greet opportunity with the brand’s ambassador, Jasmine Curtis-Smith |
Fruitas treated fans to their signature shakes and a meet-and-greet with Jasmine Curtis-Smith
The Fruitas Group of Companies (FGC) continues the celebration of its 15th year in business by going back to its roots and revisiting the place where it sold its first fruit shake in 2002.
FGC Founder and Chief Executive Officer Lester Yu started his fruitful journey 15 years ago when he risked everything he had to put up the first Fruitas stall in SM Manila. With the ambition of making fresh and healthy drinks accessible to more Filipinos, Yu was determined to work hard to make the business grow. Along with his initial team, Yu took on different roles and opened stores one at a time. Soon, the company was able to develop new brands and offered different food concepts to Filipinos.
Fast forward to 2017, FGC has become a household brand in fresh beverages and food concepts, housing over 20 brands, establishing over 800 stalls nationwide and providing jobs to over 1,500 employees. From a single kiosk that only served an average 100 cups a day, Fruitas is now serving millions of customers nationwide.
