Team EastWest Celebrates Double Victory at the 2025 IABC Quill Awards

Team EastWest proudly celebrates a double win at the 2025 IABC Philippines Quill Awards, with East West Banking Corporation (EastWest) and EastWest Ageas Insurance (EWA) each earning prestigious recognition for their standout communication campaigns.

Representatives from EastWest and EastWest Ageas proudly accept the double win at the 2025 IABC Quill Awards, honoring outstanding work in professional communication.

EastWest Unibank was honored for its 30th Anniversary campaign, “Further for You,” a year-long celebration of three decades of banking with ease, trust, and innovation. Anchored on the yin-yang-inspired anniversary logo and powered by ambassadors Donny Pangilinan and Carlos Yulo, the campaign combined customer-focused innovations, exclusive events, and digital rollouts such as the EasyWay App. It was a true synergy of East and West, bringing together the Eastern perspective of customer care and personal relationships with the Western drive for innovation and technology, proving EastWest’s focus to making banking easier, more personal, and more meaningful for customers.

EastWest Ageas Bags Two Global Award for Tech Transformation

EastWest Ageas scored global recognition from two prestigious award-giving organizations for best practices of technology usage in areas critical to success for insurance. The company has been recognized by Celent as a winner of a 2024 Model Insurer award for the Legacy and Ecosystem Transformation category. And it also received recognition from the World’s Digital Insurance Awards as a finalist in the Insurer Transformation category.

“We are honored to receive these global recognitions from these award-giving bodies in the insurance industry,” says EastWest Ageas President and CEO Sjoerd Smeets. “These awards demonstrate that we are on the right track in maximizing technology to best serve our clients. We’re very proud of our team’s hard work to make this possible.”

So, You’re Worried? Most Filipinos Are, Too

Post-pandemic, more and more Filipinos are changing their spending behavior to address their worries about the future. In a study by EastWest Ageas commissioned to Nielsen (A Study of Thoughts, Emotions, Ways, and Actions to Reach Dreams (STEWARD)), money for personal expenses and leisure is now being allocated towards monthly investments and savings. However, insurance penetration is still at 1.75 % in the entire country. 
 
Why is getting insurance still a challenge for most Filipinos? Here is what we found out: 

EastWest Ageas Joins UAAP Season 86 Women’s Volleyball

EastWest Ageas is proud to be a broadcast sponsor of the UAAP Season 86 Women’s Volleyball. As a strong believer in Filipinos who are driven and passionate to build a better tomorrow in the world of athletics, EastWest Ageas is happy to continue its support to the organization and its players. 

“We hope to inspire more young women to pursue the very best versions of themselves as exemplified by these Filipina athletes who remain committed each and every day to their goals,” shares Sjoerd Smeets, CEO and President of EastWest Ageas.

EastWest Ageas Wins Quill and Anvil Awards

EastWest Ageas recently scored wins for its brand transition campaign from two prestigious award-giving bodies: an Award of Merit from the 20th Philippine Quill Awards and a Silver Award from the 59th Anvil Awards.

The two respected organizations recognize exemplary bodies of work in business communications, marketing, and public relations. “We are honored to receive these awards as they show that we are on the right track on our journey to even greater success.  And I am immensely proud of our team,” shares EastWest Ageas President and CEO Sjoerd Smeets.

The Philippine Quill Awards is given by the International Association of Business Communicators (IABC) Philippines. These awards recognize excellence in strategic communication and outstanding communication skills in the country.