Pru Life UK’s Cha-Ching receives Silver Stevie recognition at the 8th Annual Asia-Pacific Stevie Awards

Pru Life UK Senior Vice President and Chief Customer Marketing Officer Allan Tumbaga expressed his gratitude to the stakeholders for the Company’s win in his acceptance speech.

Leading life insurer Pru Life UK’s Cha-Ching was conferred the Silver Asia-Pacific Stevie® Award in the Innovation in Community Relations or Public Service Communications Category for digitizing financial learning among Filipino children and families at the 8th Annual Asia-Pacific Stevie Awards held virtually on July 14, 2021.

Pru Life UK was recognized for digitizing Cha-Ching, its banner Corporate Social Responsibility program to continue its commitment to financial literacy in the Philippines despite the challenges in learning modalities caused by the global pandemic. Pru Life UK was recognized for pursuing its We DO Good (CSR) and We DO Digital (Innovation) pillars, adapting the Cha-Ching curriculum for distance learning and taking it online. 

Pru Life UK unveils bold and dynamic “We DO” campaign Anchored by its brand commitment “Listening. Understanding. Delivering”

Pru Life UK is launching “We DO,” a bold and dynamic campaign that introduces a vibrant, fresh look to its trusted brand, anchored by its commitment to customers: “Listening. Understanding. Delivering.” 

“We DO” celebrates the drive and optimism of people looking to progress in life. As a leading life insurer in the Philippines, Pru Life UK is proud to be a trusted partner to its customers as they pursue their passions and navigate life’s milestones.