Progressive urban
brand 0917 Lifestyle of Globe joins the battle against single-use plastics by
collaborating with Revolve, a Philippine-based social enterprise. The partnership came out with a product line
that utilizes recycled polyethylene tetraphyte (RPET) bottles to help reduce
harmful plastic waste in the environment.
Revolve produces
corporate merchandise from RPET bottles and has supported Globe in various
sustainability initiatives and environmental advocacies in the past. RPET takes
old plastic materials, usually plastic bottles, and extracts the core PET
ingredient, which can be turned into reusable textile.
The milestone
collaboration for 0917 Lifestyle’s sustainability initiative integrates the
innovative use of RPET material in its product offerings, such as T-shirts and
tote bags.
The 0917 Lifestyle Sustainability Shirt, an especially recycled custom unisex shirt, is made from 60% cotton and 40% RPET, equating to roughly four to six 1-liter plastic bottles. The tote bag is made from 100% recycled plastic bottles, exactly three one-liter bottles worth.
Beng Ochoa, Head of
0917 Lifestyle, talks about the idea behind the collaboration, “We worked with
Revolve to bring our vision to #StartANewLife by integrating RPET in the
product’s fiber material and even its visual design. The Sustainability Shirt
and Tote Bag promote environmental awareness and inspire customers to always
choose products that promote a responsible and sustainable lifestyle.”
The new sustainability
collection is available online at http://0917lifestyle.com/collections/globe-of-good-for-sustainability
“Our collaboration
with Globe and 0917 Lifestyle is a strong testament that our vision for a
sustainable future is very much aligned. We look forward to more meaningful
collaborations as both our organizations continuously advocate for
sustainability and environmental conservation,” said Regie Pablo, Founder of
Revolve.
The launch of 0917
Lifestyle’s sustainability line is one of the latest initiatives added to
Globe’s strategic sustainability-linked programs. “Our drive to create a Globe
of Good includes various environmental initiatives— from conservation to
protection to ensure we are living responsibly to maintain a liveable earth for
generations to come,” shares Yoly Crisanto, Globe Chief Sustainability Officer
and SVP for Corporate Communications.
Globe has always been
a staunch supporter of the campaign against single-use plastics. In 2019, Globe
took a stance against the proliferation of the material by instituting a ban on
plastic spoons, forks, straws, and cups within its headquarters. This was part
of the WASSUP ('Wag Sa Single-Use Plastic) program to educate employees on the hazardous
impact of plastics on the environment and human health.
Globe also tapped
Green Antz Builders, Inc. for the proper disposal and processing of plastic
wastes within its corporate premises. It even purchased a plastic shredder to
ensure that all remaining single-use plastics are processed responsibly before
turning over to Green Antz for use as a component of eco-bricks and pavers to
build schools and garden pathways.
To further reduce its
waste production in corporate offices, Globe has also tapped Vending Experts
Night and Day Philippines, Inc. (VEND Phils. Inc.) to develop the first vending
machines in the country that operate using cashless and contactless
transactions. The innovative vending machine integrates Globe’s sustainability
campaign by offering customers a P1 discount on their transactions if they opt
to use their mug instead of disposable paper cups.
To know
more about 0917 Lifestyle, visit www.0917Lifestyle.com or check its social media pages.
Instagram: @/0917 and Facebook: 0917 Lifestyle
The company strongly
supports the United Nations Sustainable Development Goals, particularly UN SDG
No. 12, for sustainable consumption and production to achieve economic growth
and sustainable development by urgently reducing our ecological footprint.
Globe is committed to upholding the United Nations Global Compact principles
and 10 UN SDGs.
To know more about Globe, visit www.globe.com.ph.
