Wednesday, July 1, 2020

Pru Life UK bags international Gold Quill award for 2019 Prudential RideLondon

Leading insurer Pru Life UK earned an international Gold Quill for its 2019 Prudential RideLondon media campaign, a recognition bestowed by the International Association of Business Communicators (IABC). The award was presented at IABC’s Virtual World Conference held in the United States on June 14-17, 2020.

Pru Life UK received the 2020 Gold Quill Award of Merit in the Programs Category – Media Relations, and was among the four winning entries from the Philippines this year.

The award-winning campaign revolved around Prudential RideLondon, the world’s largest cycling festival sponsored by Pru Life UK’s parent company Prudential plc, in which the Philippine media and cyclists were actively engaged during the two-day cycling event on August 3-4, 2019. The campaign generated significant publicity and media coverage, as well as reinforced the Company’s brand awareness and commitment to helping consumers lead healthier lives. 

Pru Life UK was recognized for its innovative plan and tactical approach that was thoughtfully executed to meet its business needs and objectives. The campaign was also lauded for achieving impressive return on investments, coupled with strong participations and sustained publicity prior to and throughout the event.

Earlier this year, Pru Life UK also received the Silver Quill from the IABC Asia Pacific for its 2018 Prudential RideLondon media relations campaign. 

For more than 40 years, IABC’s Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide. The awards program is recognized as one of the most prestigious in the communication profession. This year, the awards committee received over 550 entries from public and private organizations across a wide range of sectors in 12 countries. More than 250 judges reviewed and selected 201 world-class entries, among which 81 received an Award of Excellence and 120 received an Award of Merit.  

For more information on the Gold Quill Awards, including the full list of winners, visit the Gold Quill website.

About Pru Life UK
Established in 1996, Pru Life UK is the pioneer of insuravest, or investment-linked life insurance products, in the Philippines and is one of the first life insurance companies approved to distribute US dollar-denominated investment-linked life insurance policies in the country. Since its establishment, Pru Life UK has expanded its reach to over 190 branches in the Philippines, with the biggest life agency force of more than 32,000 licensed agents. 

The company is also ranked second (2nd) among life insurers based on the Insurance Commission’s 2019 rankings in terms of new business annual premium equivalent and total premium income. Pru Life UK is headquartered in Uptown Bonifacio, Taguig City.
Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. of the United States, Prudential Assurance Company (a subsidiary of M&G plc, a company incorporated in the United Kingdom), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies). Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

For more information:

About the International Association of Business Communicators

With 10,000 members and more than 100 chapters worldwide, the International Association of
Business Communicators (IABC) is the only global association that connects business communication professionals with the people and insights needed to drive business results.

Founded in 1970 and supporting professional communicators at the heart of every organization,
IABC serves the collective disciplines of business communication professionals through professional development offerings, certifications, awards and recognition programs, online resources, Communication World magazine and the annual World Conference.

For more information on the Gold Quill Awards, including the full list of winners, go to

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