Monday, March 23, 2020

Ligo Philippines redirects advertising funds to COVID-19 relief and response efforts

Ligo Philippines is aware of the challenges that many kababayans face everyday as they protect themselves from COVID-19. It has been prioritizing Filipinos’ welfare since the beginning and like everyone, it puts people’s health and safety as its top priorities.

As an act of solidarity, Ligo Philippines is reallocating its entire advertising budget this year, effective immediately. The brand will be donating the fund to non-government organizations, charities, and individual groups who are at the forefront of the COVID-19 relief and response efforts.

“We will work hard to provide for you in times that you need us most,” says Ligo Vice President for Advertising and Promotion Macky Tung. “We pledge to deliver food and supplies, including our classic products, to the most affected families and communities; provide relief and assistance to health workers and other front liners; and equip them with Personal Protective Equipment. We will coordinate with Local Government Units to ensure orderly distribution”.

Ligo has always been an integral part of Filipino kitchens and it strives to continue to live by its role in both big and small ways. “This is just the beginning of our bayanihan. We know that as one nation, one family, we will persevere and see better days,” adds Tung.

About Ligo

A. Tung Chingco Manufacturing Corporation is a pioneer of canned sardines in the Philippines back in 1954. True to the vision of making LIGO (Liberty Gold Fruit Co., Inc. of California U.S.A) the No. 1 choice and household name, Ligo is a market leader in the Philippines canned fish industry. Ligo's trusted name was made with the commitment of adhering to these missions and vision:

Mission: We are dedicated to nourishing the lives of Filipinos by offering quality food products that are nutritious and delicious. We strive for balance between healthy returns for our stakeholders and promoting the development of our employees, suppliers and the communities we are a part of. We operate such that every step in our value chain is aimed at further driving customer value and satisfaction.

Vision: For over 60 years, Ligo has been the brand every Filipino has grown to love. Moving forward, we intend to remain in the hearts of Filipinos with delicious dishes made with love

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