Wednesday, May 9, 2018

AXA bags finals spot in the Efma-Accenture Innovation in Insurance Awards 2018

AXA Philippines, one of the top insurance companies in the country, has been chosen as a finalist in the prestigious Efma-Accenture Innovation in Insurance Awards for 2018 for its MyAXA Café, an online insight community. MyAXA Café provides secure, ongoing, and real-time feedback from AXA Philippines’ customers. 

The recognition follows last year’s win where AXA France was awarded for AXA Sure (an app that allows information on household contents to be digitized and stored). MyAXA Café is nominated under the Customer Experience and Engagement category, which recognizes innovations that create customer and consumer value by radically enhancing the way companies engage customers.

MyAXA Café was developed in order to generate faster research-driven insight to help AXA créate better products for its customers, improve their experience, and enhance the customers’ satisfaction and loyalty.

“We aimed to cultivate a deeper understanding of our valued customers’ perceptions and attitudes toward insurance. By understanding our customers better through MyAXA Cafe, we are then able to design even better products and solutions and enhance the AXA customer experience,” said Rahul Hora, AXA Philippines president and CEO.

To date, MyAXA Café has 1,200 members with a cross-sectional representation of various customer profiles.

For more information, visit

The Efma-Accenture Innovation in Insurance Awards is a global competition which has served as a catalyst for innovation in the insurance sector and has helped insurers develop better disruptive strategies. Nine innovations have been shortlisted by the Awards Committee out of the more than 300 entries for each of the award categories.

Efma members and non-members may vote until May 11 at

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