Thursday, March 10, 2016

Knowledge Channel and Fatty Brain Toys Advocate Play and Technology for Smarter Kids at ‘SKY Alive!’

Passionate in making learning more fun and interactive for Filipino children, Knowledge Channel along with Fatty Brain Toys will join SKY Cable Corporation in celebrating its 25th year of service in the Philippines. The first ever cable fair catering to Filipino families, the silver anniversary is tagged as ‘SKY Alive’ and will host all the networks under SKY on March 12 and 13 at the SMX Convention Center.

“'SKY Alive!’ is an innovative way to really bring the world closer to Filipino homes and it echoes SKY and ABS-CBN’s same vision to constantly be in the service of the Filipino people.” said March S. Ventosa, Chief Operating Officer of Sky Cable Corporation.

The only all-educational TV channel in the country with localized content simulcast nationwide, Knowledge Channel not only provides DepEd-curriculum based video episodes for the different subjects and grade levels in K to 10 to supplement public education, but also online instructional games, professional teacher trainings and other interactive forms of learning for mature audiences and out-of-school students.

Knowing that progressive education would open up a world of opportunities to underprivileged Filipino learners, Rina Lopez-Bautista co-founded Knowledge Channel 16 years ago to empower public schools with DepEd-aligned educational media and technologies that help improve learning.

“The foundation has been tirelessly finding ways to innovate to help improve the quality of learning in public schools across the country for 16 years through media and technology. This year, I’m studying learning technologies abroad and I’m coming up of ways to translate everything that I’ve learned into projects that would make the educational system more progressive,” Rina Lopez-Bautista said.

“I’m after a more holistic approach, so I’m exploring all kinds of mediums, not only technology. We are so excited to partner with Fatty Brain Toys and incorporate our depth of experience in education and Philippine media into the toy industry,” she added.

Mona Ng, founder and general manager of Fatty Brain Toys, the internationally acclaimed award-winning educational toy company in the Philippines, believes that partnering with Knowledge Channel will help them educate more Filipinos about the power of play in education.

“It’s a great honor to partner with Knowledge Channel. Together, we can provide Filipino children an array of learning resources that are proven to improve the cognitive development of kids. Fatty Brain Toys strongly believes that Knowledge Channel can help us reach more kids, schools and families in the Philippines looking for a more fun, creative and interactive forms of learning,” Miss Ng said.

Promising the holistic development of a child through free play, the Fatty Brain Toys collection is designed to develop the intellectual, emotional and physical aspects of kids. Their toys, which have been scientifically proven to be effective ways to make kids smarter, have received several awards from the Educational Toys industry, Doctors, Amazon and Science and Parenting magazines, including Great American Toy Test Educational Toys (2002 and 2003), Gold Star Award Toys (2003), and Dr. Toy’s 100 Best Children Products.

The two progressive education advocates will be engaging the kids in an interactive play session on the event this weekend, Saturday. You may also catch them in the Knowledge Channel booth.​

“SKY Alive!” is open to the public on March 12 and 13 at Mall of Asia’s SMX Convention Center in Pasay City. The event is free for all SKY subscribers (two free tickets per active subscriber account), while non-SKY subscribers or SKY subscribers who want to purchase more can avail of tickets priced at P200 per person available at the event’s registration booth or online via the ABS-CBN Online Store.

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