Wednesday, February 11, 2015


“They hate your shiny new boots, because they wish they were in them”

adidas has kicked convention by launching a new set of football boots which are sure to inspire both hate and awe in equal measure. The new adizero f50, Predator, Nitrocharge and 11Pro have already appeared on the feet of some of the best players in the world, and now it’s your turn to be the “most hated” player on the pitch. 

If you have “haters”, then it’s the ultimate compliment. The best players know that a great performance delivers “hate” from fans and opponents, particularly on social media, which then continues to fuel the confidence to deliver even greater performances. They thrive off it – and they make no apology in doing so.

The adidas #ThereWillBeHaters campaign was launched recently with a provocative new video featuring stars such as Gareth Bale, Luis Suarez, James Rodriguez and Karim Benzema, and the new boot range with the latest in adidas technology ensures you will deliver a “haters” performance when you step out onto the field.

adizero f50

The adidas adizero f50 is worn by the most prolific players in world football and has been designed to maximise speed and manoeuvrability. A revolutionary new design including a “ghost” graphic, sleek red colour and new 3-Stripes branding ensures you will own the bragging rights on the pitch. A 3D dribbletex layer on the upper allows for better speed dribbling in wet or dry conditions. The outsole has also had a complete re-design, with a new grip texture and stud configuration with a second level of traction on the forefoot base, inspired by sprint spikes.


Following last year’s 20th anniversary of the iconic boot, the Predator has also been given a re-design. A newly designed super-soft upper provides all the benefits of leather and synthetic. The 3D engineered SL rubber zones, combined with the newly engineered gel pod, provide optimal grip on the ball and an enhanced capability for precision passing. The revolutionary control frame provides ultimate contact with the ball, with the transparent outsole giving you the magic touch and complete control.


The 11Pro is the most comfortable to date and is the “perfect suit” in terms of elegance and style. The skeleton in the heel and forefoot offers a better fit and increased stability. The all-new comfort outsole also features a comfort frame which distributes pressure across the shoe, while new smaller studs provide perfect ground penetration. The leather upper provides an ultra-comfortable fit as well as optimum control.

The all-new adidas adizero f50, adidas Predator, and adidas 11Pro are available to buy now at leading adidas and sports stores in the Philippines. To join the conversation visit or follow @adidasph on twitter and Instagram #ThereWillBeHaters.

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