Following
the success of court classics of the 1970s that struck a chord with
both athletes and style-conscious casuals, a new breed of athlete was
emerging. With running quickly entering the global stage, a new formula
was needed to bring optimum performance to a brand new game, heralding
in a brand new age of athletic footwear. In 1986, the adidas ZX Series
was born.
From the humble beginnings of the
ZX 500 model, the ZX Series championed road-tested technologies and
forward- thinking creativity, and over the next three decades would
create iconic silhouettes such as the ZX 700 and the ZX 8000. Committed
athletes quickly adopted the Series’ forward-thinking technologies into
their daily regimes, while head-turning subcultures soon fell for the
family’s trademark bold colourways and space age aesthetic.
Whether breaking a personal best or making a statement on the streets, the ZX Series stays true to its task and true to the Originals story of pioneer athletics with a progressive aesthetic. Thirty years down the line, the story is still being written.
