Recognizing the value of cycling both as a hobby and a sport, leading life insurer Pru Life UK joins various global organizations in celebrating World Cycling Day which is commemorated in September, with activities like the annual PRURide PH and the inaugural My Prudential RideLondon (My PRL), the virtual version of the world’s largest cycling festival.
World Cycling Day is celebrated to promote sustainable transportation, reduction in traffic congestion and air pollution, and renewed harmony with cities as better places to live in.
“The extraordinary times we live in now highlight the massive role cycling plays in the new normal. It is an ideal mode of transportation as we are encouraged to practice social distancing guidelines. Additionally, it helps us maintain a healthy and active lifestyle,” says Allan Tumbaga, Pru Life UK Senior Vice President and Chief Customer Marketing Officer.
