Filipinos love reusing ice cream tubs as frozen food containers. However, this can lead to frustration for some members of the family, who expectantly open a tub labeled Mango Sorbet to find frozen squid. Or discover chicken legs in a tub that was supposed to be Mint Chocolate Chip.
Pepsi and BBDO Guerrero are advocating against being shortchanged in their current campaign “No More Maling Akala” (No more disappointments) for the new Pepsi Go bottle which is larger and thus less frustrating than its leading competitor.
