The Tourism Promotions Board (TPB) Philippines, the marketing arm of the Department of Tourism, recently joined ITB China which took place in Shanghai as part of its initiative to capture a bigger chunk of 129 million Chinese tourists travelling abroad in the past two years. In 2017, about 960,000 Chinese tourists visited the country and more than 1.2 million in 2018. TPB hopes to increase Chinese tourist arrivals through its active and consistent participation in ITB China, the largest and fastest growing source market in the travel industry. For 2019, the event had an estimated 15,000 attendees, and approximately 800 exhibitors from 84 countries and 850 buyers from the biggest Chinese travel companies.
The Tourism Promotions Board (TPB) is set to host the country’s biggest and significant travel trade event – the Philippine Travel Exchange (PHITEX), on August 28-30, 2018 at Marriot Grand Ballroom. This year’s PHITEX will once again promote the country as the premier tourist destination among some of the world’s biggest travel and tour buyers.
