“Spider-Man: Homecoming” Comes Home To Marvel Cinematic Universe In A Fun-Filled Action-Adventure

Peter Parker strives to join the Avengers as the most popular character in comic book history takes his rightful place as part of the Marvel Cinematic Universe, in Columbia Pictures’ new action-adventure “Spider-Man: Homecoming” (in Philippine cinemas Thursday, July 6.)

Marvel’s crown jewel, Spider-Man made a cameo debut in the MCU in Captain America: Civil War last summer; the overwhelming positive reaction by both the critics and fans to the new vision for the character has whetted the appetite as now, Sony Pictures and Marvel Studios team for this new adventure.

Sony Pictures & Dell Team Up On “Spider-Man: Homecoming” Global Integrated Campaign

Dell teamed up with Sony Pictures, a long time Dell customer and partner, to take collaborations to the next level with Spider-Man: Homecoming. Collaborating both behind and in front of the camera, “Spider-Man: Homecoming” will kick off a 360-degree integrated global marketing campaign featuring the highly anticipated film and PC gaming industry’s newest entrant, Dell’s new Inspiron 15 7000 Gaming laptop.

The alliance will integrate Dell products into the film’s storyline along with a full-scale marketing and promotional campaign featuring Dell and Sony Pictures “Spider-Man: Homecoming” properties. The campaign features a TV spot, cinema, print, digital advertising,out-of-home placements, and consumer engagement activations throughout the summer.