MAX CANEGA JR
CEO AND FOUNDER OF KLUED SKINCARE
If you’ve ever felt like the beauty world wasn’t
built for people like you—acne-prone, oily, or just not fitting the usual
“glow” standards—Klued might be the plot twist your skin’s been waiting for.
From Frustration to Mission
Max knows the struggle firsthand. He spent years
battling severe acne with nothing to show for it — harsh detergents, DIY
calamansi hacks, and beauty aisles that seemed to speak to everyone but him.
Combing through Korean, Western, and local brands, he came up empty every time.
He also noticed how narrowly skincare was marketed: overwhelmingly to women,
when he believed skincare was never meant for one gender at all — it's for
anyone who wants to take care of their skin.
That frustration didn’t break him. It became the blueprint for Klued.
