The
new Blackwater Bossing jersey illustration by Ren Corporal
Elites are out, the Bossings are in!
Blackwater, Ever Bilena Cosmetics’ personal grooming line, is rebranding its Philippine Basketball Association (PBA) team with a new moniker and logo. Previously known as Blackwater Elite, the team will now be referred to as Blackwater Bossing by the next PBA campaign.
Dioceldo Sy, franchise owner of Blackwater Bossing and president and CEO of Ever Bilena Cosmetics Inc., revealed back in August that they made the decision to change the team's name to make it more appealing to the masses.
"Elite is a term that is not common for the ordinary masses, while Bossing is something that is more understandable and relatable since Filipinos use it in their day to day lives," he said.


