NBA store Philippines celebrates 10 years of NBA Cares by supporting Filipino education initiative

Three NBA Stores in the Philippines to Donate NBA Name and Number T-Shirt Sale Proceeds to Knowledge Channel Foundation, Inc.

The three NBA Stores in the Philippines, which are managed by International Athletic Trading Company, Inc. (IATC), announced today the launch of a retail promotion to support Knowledge Channel Foundation, Inc. (KCFI) in providing more Filipinos with access to quality education.

To commemorate the 10-year anniversary of NBA Cares, the league’s global social responsibility program, all three NBA Stores in the Philippines will donate a portion of NBA Name and Number T-shirt sale proceeds from Aug. 10 to Sept. 13 to KCFI.  Proceeds from this initiative will fund the foundation’s education program focused on providing multimedia learning resources for students in grades K-12 and training teachers from public schools in the National Capital Region of Luzon.