Pru Life UK lauds the Filipino cyclists who joined the inaugural My Prudential RideLondon – the virtual edition of the world’s biggest cycling festival. The event attracted thousands of professional and recreational cyclists from 70 countries across the world for a celebration promoting cycling as a fun fitness activity.
Due to the pandemic, Prudential RideLondon shifted online this year and was powered by an app to make the experience more immersive. Over the course of nine days of cycling in their home countries, riders travelled a total of 212,043 kilometers – equivalent to circling the globe five times.
“Despite being thousands of miles apart, cyclists all over the world felt the rush of being part of My Prudential RideLondon. By tapping the power of technology, we were able to unite all participants and further our advocacy of bike-riding as a healthy and sustainable mode of transportation,” says Allan Tumbaga, Pru Life UK Senior Vice President and Chief Customer Marketing Officer.
