all
in for #my girls
adidas celebrates the bonds shared between girls in Southeast Asia with its first ever regional campaign for women
adidas proudly
introduces its first Southeast Asia campaign for women, all in for #mygirls.
The initiative is driven by a refreshed cross-category brand direction which centres
on the key insight that girls in Southeast Asia rely on their peers and
communities as a source of strength and play an instrumental role in inspiring
each other to go all in, whatever their pursuits.
Created by women for women, #mygirls is
about providing inspiration, support and motivation through the sharing of real
stories of real women through multiple touch points, to encourage Southeast
Asia girls to go all in for their sporting passions.
