MILO renews partnership with DepEd, backs upcoming Palarong Pambansa

Leading beverage brand MILO today announced its renewed partnership with the Department of Education (DepEd) as the official energy drink of this season’s Palarong Pambansa in Laguna. MILO’s collaboration with DepEd echoes the campaign for grassroots sports development across the archipelago and the brand’s mission to build a nation of champions.  

As one of the most anticipated youth sports platforms in the country, the Palarong Pambansa attracts the country’s best young talents from the district to the regional level. From May 4 to 10 of this year, the national sports event is set to welcome over 15,000 athletes and coaches from 17 regions for heated competitions in 19 sports disciplines.

MILO, DepEd poised to reach 34,200 advocacy mark

Help Give Shoes advocacy encourages marathoners to run for a noble cause

Now on its 37th year of staging, the National MILO Marathon is geared towards providing an athletic platform for elite and aspiring runners that embodies Filipino camaraderie. The country’s most prestigious leg race calls on local athletes to lace up once again and join in raising 10,000 more pairs of shoes for public school children across the country through the Help Give Shoes Advocacy. Since 2010, MILO has delivered 24,200 pairs to young champions and is poised to hit the 34,200 mark at the end of the season.

In an effort to encourage the youth to engage in sports, MILO collaborated with the Department of Education to select five public schools per provincial area and ten per Manila race that will receive 100 brand new pairs of rubber shoes. The Help Give Shoes Advocacy demonstrates MILO’s strengthened commitment to education and creating a holistic athletic environment for the growth of the Philippine sports community.

This year’s campaign will commence on June 30 as the National MILO Marathon Puerto Princesa qualifiers gets underway.

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