Kantar: 75% of Filipino Consumers Seek Sustainable, Eco-Friendly Brands

 

Kantar, the world’s leading data, insights, and consulting group, revealed that Filipino consumers are making significant strides towards becoming more responsible shoppers. In its recent report called Who Cares, Who Does, Kantar observed the important role brands and manufacturers play in sustainability, adding that 75% of Filipinos were actively seeking out brands that offer ways to offset their impact to the environment. 

“Sustainability is an important topic and the pandemic has put an emphasis on the importance of health and wellness for consumers. Based on our research, there is huge potential for the Fast-Moving Consumer Goods (FMCG) industry in the Philippines to apply more environmental practices as more Filipino shoppers are ready to embrace sustainable living and support eco-friendly brands,” Marie-Anne Lezoraine, General Manager, Worldpanel Division, Kantar Philippines said. 

The quest for health and a natural look boosts sales of beauty products in Asia

Kantar, the world's leading data, insights, and consulting company, announced that key drivers of growth in the Asia beauty market are natural ingredients that help consumers achieve good skin health, makeup that helps people obtain a natural look, and skincare products aimed at male shoppers. The Beauty Trends in Asia report highlights the key drivers behind the +8% growth in beauty product sales between 2017-18 compared to +4% for fast-moving consumer goods (FMCG) as a whole, while sales of personal care products in the region continue to outperform the total FMCG market.

"Asian people believe health is almost twice as important to their happiness as having more money," says Ashley Kang, Head of Beauty Sector at Kantar Worldpanel division. "They see what they put on their skin as a health supplement – and this has changed the products and benefits they desire. They are extremely knowledgeable too, so brands must be transparent in their communications. The wellness trend is also encouraging certain emerging formats to thrive."