Produced by hitmaker Shadiel Chan,
the group's latest release showcases a softer, more mature sound following
newfound momentum
After
captivating local and international audiences with the viral cover of “Takedown”—which
has amassed more than millions of views across social media—and following the
release of their fan-favorite single “Tanga,” emerging P-Pop powerhouse KAIA
makes a triumphant comeback with “hulog,”
their new single under Sony Music Entertainment.
Where
“Tanga” mined the irrational things people do in the name of love, “hulog”
steers the direction toward something lighter, brighter, and more hopeful: the
exhilarating feeling of falling in love. Built around the central question, “Paano
ka ba nahulog?,” the song invites listeners to revisit the innocent and
exciting moments that made their hearts flutter for someone in the first place.
The song
celebrates romance in its purest form, capturing the indescribable joy and
overwhelming feeling of someone who is ready to fall in love.
"hulog came at the right time because it really represents where we are as KAIA now,” shares the five-piece pop group. “After everything we’ve experienced from our previous releases and the love we received from our fans, we wanted to share a song that shows a more vulnerable and heartfelt side of us. This song is about vulnerability, about allowing ourselves to be open, to take risks, and to embrace the emotions that come with caring deeply about something or someone. We felt that it was the perfect song to mark this new chapter because it reflects our growth not just as artists but also as individuals.”
