Breaking Scotch notions and inspiring new traditions was the theme of the night as some two hundred fifty of Manila’s finest gathered together to kick-off the #LoveScotch global movement in the Philippines.
#LoveScotch is a month-long festival to celebrate the world’s favorite whisky, and get the entire world talking, thinking, and drinking Scotch. At the center of #LoveScotch is International Scotch Day on February 10, a day when glasses will be raised – to a drink that deserves its own day of celebration.
“No other spirit in the world offers the same range of tastes, textures, and flavors as Scotch – that’s why it is well-loved in every corner of the globe, shares Diageo Philippines’ General Manager Vanee Gosiengfiao. “Drinking Scotch whisky is more than just having a drink – it is an experience that culminates the artisanship of the people that make it, the places in which it is made, and the generations it is made for. Trends come and go, but Scotch has been cool since forever and it is time to properly celebrate that.”
