Lazada unveils Hallyu super star Hyun Bin as first LazMall regional brand ambassador

 

Southeast Asia’s leading eCommerce platform Lazada recently announced internationally celebrated South Korean actor and Hallyu (Korean Wave) super star Hyun Bin as LazMall’s first regional brand ambassador. LazMall is a partner of choice for brands around the globe and currently home to over 32,000 local and international brands on the platform.

One of South Korea’s most internationally-acclaimed celebrities, Hyun Bin is known as one of the key figures driving the Hallyu with his versatile and award-winning performances. Hyun Bin has starred in numerous successful television dramas and box office hits, including Secret Garden, Memories of the Alhambra, The Negotiation and more recently Crash Landing on You, which garnered him accolades including Most Popular Actor at the 56th Baeksang Arts Awards and Most Popular Korean Artist at the Yahoo! Asia Buzz Awards. Hyun Bin received a Presidential Commendation during the 2020 Korean Popular Culture and Arts Awards.

Mary Zhou, Chief Marketing Officer of Lazada Group shared, “Lazada was the first to bring the virtual ‘mall’ concept to Southeast Asia and we are delighted to welcome renowned super star Hyun Bin as LazMall’s first regional brand ambassador. With his expansive portfolio of critically-acclaimed films and television dramas, Hyun Bin is a familiar personality respected for his genuine personality and extraordinary dedication to his craft by fans all over the globe. This highly resonates with LazMall’s brand promise of authenticity, quality and a trusted online destination for consumers to enjoy a convenient shopping experience.”

Smart Hallyu Hangouts brings Filipino fans closer to Hyun Bin The Crash Landing On You leading man speaks with his fervent Filipino fans

 

“I think touring the Philippines would be a great experience,” said Korean megastar Hyun Bin as he mused about the opportunity to travel once again, especially to visit his Filipino fans, in the second leg of the Smart Hallyu Hangouts.

Presented by leading mobile services provider Smart Communications, Inc., Hyun Bin graced the second episode of the Smart Hallyu Hangouts, a series of online shows where subscribers can watch their Korean idols through a live feed from wherever they are in the world. This episode follows the premiere of the series, which featured Hyun Bin’s Crash Landing On You leading lady Son Ye Jin.

Like the first episode, Hyun Bin was joined by Philippines-based host Sam Oh, Korea-based co-host Park Kyung-lim, and select lucky fans who participated in the event via online call.