DIVA – the women’s entertainment destination channel brand from NBC Universal International Networks, ZALORA – Asia’s leading online fashion destination, and The Take the cutting edge Artificial Intelligence startup based in NYC, today announced an exciting, new initiative. Visitors to ZALORA platforms (online, on mobile and in-app)in Singapore, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan can now shop for ZALORA fashions directly from specially created NBCUIN video content.
From September, NBCUIN is creating original videos, based on the How Do I Look? Asia series, available across ZALORA e-commerce platforms. The videos enhanced with The Take’s patented neural network technology identify where and when products appear on screen, matching fashion items from the clips with ZALORA’s product catalogue. Consumers can view the video, browse the content and select items via mouse-over or in a “shoppable” bar, choose their preferred size and colour and instantly purchase their items!
