Give back while you shop: Unwrap the joy of sharing as SMAC supports Hapag Movement

This festive season, you can help the hungry even while on a shopping spree.

Globe and SMAC, SM's customer loyalty program, are back with "Ibalik ang Sarap ng Pasko sa Hapag," a campaign that turns your holiday shopping into a beacon of hope for those suffering from involuntary hunger. For every SMAC card purchased from December 15, 2023, to January 31, 2024, SMAC donates PHP50.00 to Globe’s Hapag Movement.

Every swipe of your SMAC card does more than just tally up your purchases. With each transaction, you also have the opportunity to help someone in need.

Hapag Movement raises P13.5M in donations to fight involuntary hunger, Globe reiterates call for support

Globe’s Hapag Movement has raised over P13.5 million worth of donations to combat involuntary hunger in the country since its launch in 2022, as the digital solutions platform urged customers anew to support the advocacy as millions of Filipino families still struggle to afford proper meals.

Contributions to the cause accelerated during Globe’s on-ground events including the annual 917 GDay celebration in September 2022, with customers’ donations of their Rewards points, which the company matched to send urgent help to those in need. These were complemented by company-initiated donations, corporate partner donations, and by engaging their customer base through various activities.

“As millions of Filipinos still grapple with hunger, Globe believes that addressing this concern is necessary for the country to achieve full and inclusive recovery from the impact of the pandemic. We are very thankful to our customers for participating and being part of the movement,” said Globe Chief Sustainability and Corporate Communications Officer, Yoly Crisanto.

Globe, SM Advantage Card (SMAC) #UniteVsHunger, join hands for the Hapag Movement

With every purchase of a SMAC card and every checkout, shoppers can now help support a family in need.

Leading digital solutions platform Globe and SM Advantage Card (SMAC), the loyalty card of retail giant SM, have come together to help put meals on the table of those in need through the Hapag Movement, Globe’s technology-driven program against involuntary hunger.

“We are excited to partner with SMAC at the most joyful time of the year so we can bring cheer to our fellow Filipinos who continue to suffer due to involuntary hunger. Now, it’s easier for shoppers to share their blessings to the needy, bring food to the table, and get assistance for decent livelihood as we mark this Christmas season post-pandemic,” said Globe Group Chief Sustainability and Corporate Communications Officer Yoly Crisanto.