Fitbit celebrates Pride Month in support of the LGBTQIA+ community

Fitbit, the leading global wearables brand, aims to drive inclusivity this Pride Month with their diverse line up of products. With Fitbit, It All Fits Together. The brand aims to drive inclusivity and make holistic health and fitness more accessible to every type of person through its most affordable wearables to date – the Luxe, Ace 3, Sense, Versa 3, and Inspire 2.

In celebration of Pride Month this June, Fitbit is taking their message It All Fits Together one step further by showing their support for the LGBTQIA+ community through their #FitForPride initiative. The brand has tapped members and allies of the LGBTQIA+ community to take to social media and inspire their fellow members to start taking small steps to a healthier lifestyle, all while wearing your pride on your wrist.

Fitbit Enhances Health and Fitness Smartwatch Experience Powered by Fitbit OS 3.0 Update, New Popular Brand Apps and Advanced Developer Tools

Fitbit OS 3.0 delivers an upgraded on-device dashboard and goal-based exercise modes to Fitbit Ionic, Fitbit Ionic: adidas edition and Fitbit Versa, along with new popular brand apps and clock face

Fitbit (NYSE: FIT), the leading global wearables brand, today announced advancements to the on-device Fitbit user experience for its popular smartwatches: 

● Starting today, Fitbit OS 3.0 for Fitbit Ionic, Fitbit Ionic: adidas edition and Fitbit Versa smartwatches lets you see even more personal data at-a-glance, including sleep and expanded exercise view, plus adds quick logging for weight and water intake, so it’s easier than ever to take action based on data right from your wrist.

● 10 new popular brand apps across health, fitness, smart home and lifestyle brands were announced, including achu health, Couch to 5K, Genius Wrist and MySwimPro. Others like FitBark,  MINDBODY and TRX are coming soon to the Fitbit App Gallery, offering more tools to help maximize your health and simplify your life. 

● New Fitbit Exercise API and open-source developer tools provide Fitbit’s global developer community with faster, more efficient ways to build complex and innovative health and fitness apps and clock faces for Fitbit smartwatches; new developer apps Alpine Snow and Skateboard launch starting today. 

● Female Health Tracking trends will arrive in the Fitbit app in early 2019, offering a comprehensive view of menstrual cycle data including symptom trends, over time. 

“We are excited to announce these software and app updates as they provide Fitbit smartwatch users with more ways to take action based on their personal data to achieve their health and fitness goals,” said Jon Oakes, Senior Vice President of Product at Fitbit. 

Take action right from your wrist with more health data and quick logging

The Fitbit OS 3.0 update delivers an expanded on-device dashboard to easily view additional and expanded stats and data, including sleep, log water intake and weight, with expanded exercise stats, heart rate and hourly activity, allowing you more ways to take control of and manage your important personal health data right from your wrist. Goal-based exercise modes have been added to Ionic, Ionic: adidas edition and Versa, so you can set a goal for calories burned, distance or time for 15+ exercises, including running, biking, swimming and more, and see real-time stats, progress and celebrations when goals are reached.

New health and fitness apps from popular brands
Fitbit is expanding its Fitbit App Gallery with 10 new popular brand apps to deliver enhanced health and fitness experiences and provide you with more unique ways to simplify your every day. These apps integrate with Fitbit data to offer guidance and insights to help track your progress and motivate you along your health and fitness journey. 

Available starting today in the Fitbit Featured App Gallery are four new popular brand apps and clock faces:

● achu health: This clock face transfers your Fitbit data to achu’s illness prediction technology to help you evaluate potential illness, providing alerts when your body show signs of sickness before it happens. 

● Couch to 5K: Pulls your Fitbit data including distance and calories burned to provide you with insights and training programs for races ranging from 5K to a marathon.

● Genius Wrist: Features four apps (Gym Genius, Gym Time Pro, Workout Builder and Workout Genius) which provide structured on-device workouts, productivity and visualization tools, offering different ways for you to view your Fitbit data and workout anywhere, anytime. 

● MySwimPro: Offers custom guided swim workouts, training plans and video coaching for all levels, using real-time heart rate from your Fitbit device to help you improve your swim performance. Post-workout analytics pull personal workout data to track progress and measure improvement.

“We are partnering with some of the most popular health and fitness brands to develop apps that leverage Fitbit data to offer unique experiences and deliver more valuable and personal insights to help our users to live healthier lifestyles,” said Tim Rosa, Chief Marketing Officer at Fitbit. “For example, apps like achu health pairs your Fitbit data with illness prediction technology to help you manage signs of sickness, and MySwimPro helps you improve swimming performance with personalized coaching plans based on your heart rate data during swimming workouts.”

Additional third-party apps coming in early 2019 include: 

● Charity Miles: Syncs with your Fitbit activity data to raise money for 40 of the world’s top charities for every mile logged.  

● FitBark: Helps you and your dog get healthy together by showing your daily Fitbit stats such as activity, distance and calories burned alongside those of your canine companion.

● MINDBODY: Keep your fitness and wellness top of mind with the ability to check the schedule at your favorite studios and view your upcoming MINDBODY classes from your wrist. 

● TRX®: Guided workouts coach you through quick and effective TRX Suspension Training® workouts that track biometrics using your Fitbit data, helping you get stronger and reach your fitness goals. 

Advanced developer capabilities and innovative new apps

Since Fitbit launched its App Gallery in late 2017, its growing global community of more than 44,000
developers will now have access to more advanced capabilities, including a new Exercise API that makes it faster and easier to create, build and innovate more complex, high-quality apps for Fitbit smartwatch users. A new Scientific API helps developers and researchers perform advanced data processing through a more efficient collection of math, statistical and digital signal processing functions. 

Developers can now utilize their own algorithms when building health and fitness apps, in order to create more intricate apps in less time, and can easily record custom exercise sessions on the Fitbit platform. This allows developers to design Fitbit smartwatch apps for more complex activities like snowboarding, skiing and skateboarding, so you can keep track of more specific activities that aren’t necessarily step-based. 

For example, starting today are two innovative developer-created apps leveraging the latest APIs that will appear in the Fitbit Featured App Gallery:

● Alpine Snow: Take your Fitbit device on the slopes with the ability to track distance travelled, number of runs, speed, altitude, weather conditions, calories burned and heart rate in real-time, with the session available to view in the Fitbit App along with your GPS route.

● Skateboard: Track your speed, heart rate, calories burned, and distance traveled while you skateboard, based on your Fitbit data.

All new popular brand and developer apps will be available in addition to the existing suite of 15+ Exercise Modes and more than 1,200 apps and clock faces currently accessible to Fitbit smartwatch users.
Period trends coming to Female Health Tracking

Last, Female Health Tracking, a highly engaged feature by women in the Fitbit app , will introduce menstrual cycle trends in the Fitbit app, allowing you to see your menstrual cycle data, logged symptoms and trends all in one place no matter what Fitbit device you use. 

About Fitbit
Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leading global wearables brand, Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit’s diverse line of innovative and popular products include Fitbit Charge 3™, Fitbit Alta HR™, Fitbit Alta®, Fitbit Ace™, Fitbit Flex 2®, and Fitbit Zip® activity trackers, as well as the Fitbit Ionic™ and Fitbit Versa™ smartwatches, Fitbit Flyer™ wireless headphones and Fitbit Aria 2™ Wi-Fi Smart Scale. Fitbit products are carried in over 39,000 retail stores and in 87 countries around the globe. Powered by one of the world’s largest social fitness networks and databases of health and fitness data, the Fitbit platform delivers personalized experiences, insights and guidance through leading software and interactive tools, including the Fitbit and Fitbit Coach apps, and the Fitbit OS for smartwatches. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.

Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other countries. Additional Fitbit trademarks can be found at www.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners.

Connect with us on Facebook, Instagram or Twitter and share your Fitbit experience.

Forward-Looking Statements

This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties including, among other things, statements regarding the future availability of certain third-party apps in the Fitbit App Gallery and certain features and functionality described in this release such as Female Health Tracking trends. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we operate, including competition from much larger technology companies; any inability to successfully develop and introduce new products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects; and other factors discussed under the heading “Risk Factors” in our most recent report on Form 10-Q filed with the Securities and Exchange Commission. All forward-looking statements contained herein are based on information available to us as of the date hereof and we do not assume any obligation to update these statements as a result of new information or future events.

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Fitbit Launches Charge 3 – Fitbit’s Number One Fitness Tracker, Now Better than Ever

Fitbit Charge 3 delivers premium swimproof design, our most advanced health and fitness features, and is our smartest tracker yet - all with up to 7 days battery life

Fitbit announces Sleep Score beta to help users better understand sleep quality; adds relative SpO2 sensor on Charge 3 for potential to track sleep disturbances that could indicate health issues like sleep apnea

Fitbit (NYSE: FIT), the leading global wearables brand, today announced Fitbit Charge 3™, the latest evolution of its Charge family of devices. Charge 3 features an elevated, premium swimproof design with a touchscreen display, 15+ goal-based exercise modes, essential smart features to stay connected to what matters most, up to 7 days battery life, and Fitbit’s most advanced sensor and algorithm technology in a tracker. Charge 3 will be available for PHP 9,990 starting November 2018.

Fitbit Ships More than One Million Fitbit Versa Devices; Over Two Million Use Female Health Tracking within First Month

Strong consumer demand makes Versa the fastest selling product in Fitbit history

Fitbit, Inc. (NYSE: FIT), the leading global wearables brand, today announced that it has shipped more than one million Fitbit Versa™ devices since general availability began on April 16, demonstrating strong consumer demand for a well-designed, health and fitness-focused smartwatch with long battery life and broad compatibility, at an affordable price point. Additionally, Fitbit announced that more than 2.4 million users have already used its new female health tracking feature, which became available to all Fitbit users last month.

Fitbit Introduces Fitbit Versa, the Smartwatch for All

Fitbit’s lightest smartwatch showcases a modern design and the health and fitness features you need with 4+ days battery life  – all at an accessible price  

Fitbit (NYSE: FIT), the leading global wearables brand, today unveils Fitbit Versa™, a modern, intuitive smartwatch at an approachable price. Fitbit’s lightest smartwatch offers a comfortable design and a new dashboard that simplifies how you access your health and fitness data.i Advanced health and fitness features like 24/7 heart rate tracking, onscreen workouts, and automatic sleep stages tracking meet smart features like quick replies on Android,iii wallet-free payments, and on-device music – all with 4+ days battery life.  Versa will be available in the Philippines in the second quarter of 2018. 

Fitbit also announces new female health tracking to help women track their menstrual cycle, view holistic health data in one place, and better understand connections to their overall health. Female health tracking will be available on-device for Fitbit Versa and Fitbit Ionic™ users, and to all Fitbit® app users starting in May 2018.

Give Love on FITmas Day

It’s almost the most wonderful time of the year, and what better way to spread some cheer than to give your loved ones the gift of fitness? Start your Christmas shopping by checking out activity trackers from, Fitbit, the leading global wearables brand. With the Flex 2, Alta HR and Charge 2 trackers, your loved ones will surely get movin’, stay active and achieve their fitness goals in no time.

Fitbit Announces New Premium Guidance and Coaching Offering Based on Your Data

New paid Fitbit service launches with Fitbit Coach, Audio Coaching sessions and Guided Health Programs which offer dynamic, personalized and goal-based curriculums to drive positive health outcomes

Fitbit (NYSE: FIT), the leading global wearables brand, today introduced a new premium guidance and coaching paid offering designed to analyze your Fitbit data and activity level to deliver a custom curriculum of workouts, programs, content and other tools tailored to your specific goals. The first tools to launch with this offering include a new Fitbit Coach app, which rebrands the current Fitstar Personal Trainer app and combines its popular dynamic video workouts with new Audio Coaching sessions, expert-designed to help you increase endurance, speed and form. 

Study Shows Fitbit Heart Rate-Tracking Devices Accurately Track Light, REM and Deep Sleep Stages

Analysis of over 4 billion nights of Fitbit sleep data supports scientific theories that

sleeping 7+ hours can positively affect sleep quality

Fitbit, the leader in connected health and fitness wearables, has validated the ability of wrist-worn trackers that incorporate movement and cardiac sensors, like Fitbit Alta HR™, Fitbit Blaze™ and Fitbit Charge 2™, to accurately determine light, deep and REM sleep stages. The results of Fitbit’s study, which were scored independently by polysomnography technicians, demonstrate that these devices can be used to track sleep stages with a reasonable degree of accuracy in normal adult sleepers, avoiding the cost and artificial sleep environment of a sleep laboratory. Having the ability to gather reliable sleep stage data on wrist-worn devices can help simplify sleep research and increase public knowledge about sleep.

#FindYourFitTogether: Fitbit Valentine Gift Ideas

Fitbit, the leader in the connected health and fitness market, suggests activity trackers as great Valentine gifts to get the two of you movin’, stay active and get fit together.

For the fasyon couple

The stylish Fitbit Blaze and the fashionista favorite, the Fitbit Alta, effortlessly track your most important health and fitness stats – steps taken, distance and calories burned – to help you get in shape without compromising your style.

Fitness and fashion converge in the Fitbit Alta (Php 6,479) with its interchangeable wristbands. Choose from the blush pink, camel or graphite leather straps or go for the metal series in silver and gold options. Indulge your lady love with the special edition Fitbit Alta Gold series, with luxurious trackers in black or pink bands with gold accent.

Fitbit’s first-ever smart fitness watch ,the Fitbit Blaze (Php 9,999) is Fitbit’s first and only fitness tracker with colored LED display. Unique to the Fitbit Blaze is ‘FitStar,’ which features on-screen step-by-step workouts that your beau can follow anywhere he is. It’s like having a personal trainer anytime he needs one. The Fitbit Blaze also has ‘PurePulse® continuous, wrist-based heart rate tracking’, ‘SmartTrack™ automatic exercise recognition’ and automatic sleep tracking.

For the techie twosome

The couple with a penchant for the latest tech finds will surely love the rebirth of a Fitbit all-time fave – the Fitbit Charge 2 (Php 8,499). In addition to PurePulse® heart rate tracking, the Fitbit Charge 2 features a new design with a larger display for an enhanced exercise experience that include new health and fitness tools, smart notifications you need most, and interchangeable bands that easily let you go from a workout to a night out.

One of the Fitbit Charge 2’s amazing features is ‘Relax,’ offering personalized, deep-breathing sessions that calm your mind and body. No matter how busy or stressed out you or your partner are (especially with your Valentine’s Day plans), Fitbit’s ‘Relax’ feature will help

both of you calm down. The Fitbit Charge 2 will also help you better understand you fitness levels and see how you can improve over time with a personalized ‘Cardio Fitness Score.’

For the fitness lovers

For the fitness buffs who want more than just an activity tracker, Fitbit offers the Fitbit Flex 2 and the Fitbit Surge, the performance activity tracker.

The Fitbit Flex 2 (Php 5,499) is Fitbit’s first-ever swim-proof fitness wristband that offers alternative accessories like metal bangles and pendants (in gold, rose gold and silver), allowing you to wear your activity tracker as a stand-out accessory.

For your other half who loves sports and the outdoors, Fitbit offers its performance tracker, the Fitbit Surge (Php 12,899). Fitbit Surge is Fitbit’s only fitness tracker with a built-in GPS that tracks routes and splits times as well as distance and pace. It also has ‘Call & Text’ notifications plus music control, ‘PurePulse® heart rate’ and more.

Check out Fitbit at our Philippine retailers Digital Walker, Beyond the Box, select Toby’s stores, iBOOK, iCENTER, Mobile1, Globe, Gadgets in Style, Hivemind, Lazada, Zalora, Timeline, The Inbox Store, iLiberty and Rnnr stores.

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Fitbit Launches Redesigned Fitstar Personal Trainer App To Help You Work Out Smarter with Recommended Workouts Based on Fitbit Activity

New Trainers, Additional Exercises and Tailored Music Delivers Even Greater Customization and More Motivation to Help You Reach Your Goals Faster

LAS VEGAS – CES Booth #44006 – January 6, 2017 – Today, Fitstar™ by Fitbit is launching a brand-new app experience that helps you achieve your fitness goals through an enhanced personalized and guided workout journey. The new Fitstar Personal Trainer app features tailored workouts and recommendations based on your Fitstar and Fitbit® activities. More robust guidance and coaching will help you work out smarter and get the most out of the Fitbit ecosystem. Plus, new trainers to choose from, an expanded library of exercises, customizable music, and a refreshed look provide greater inspiration.

#FindYourFit: The Fitbit Holiday Gift Guide

The weather’s getting chilly and the atmosphere is definitely getting merrier! With only a few weeks to go before Christmas, Fitbit, the leader in the connected health and fitness market, suggests activity trackers as great gifts to help your loved ones get movin’, stay active and achieve their fitness goals.  Don’t know which tracker to get? 

Fashionista Finds

For the fashion aficionado, Fitbit recommends the all-new Fitbit Flex 2 or the stylista favorite, the Fitbit Alta. These activity trackers effortlessly track your most important health and fitness stats – steps taken, distance and calories burned –to help you reach your fitness goals. 

The Fitbit Flex 2 (Php 5,499) is Fitbit’s first-ever swim-proof fitness wristband that offers alternative accessories like metal bangles and pendants (in gold, rose gold and silver), allowing you to wear your activity tracker as a stand-out accessory.