‘Kababae Mong Tao’ film by Coca-Cola challenges unconscious biases against women

 

For most Filipinas, the phrase ‘Kababae mong tao…’ is a statement that they have probably heard at least once in their lives. It’s a seemingly harmless remark that aims to put them in their place, a reprimand that tells them what they should and should not do. And while society has over time become more progressive, we still have a long way to go in addressing this deeply-ingrained and unconscious discrimination – one that inhibits women from realizing their full potential.

Coca-Cola Philippines believes that the place of a woman is anywhere and anything she wants to be. And this Women’s Month in the Philippines, Coca-Cola is reappropriating ‘Kababae mong tao…’ by re-telling and re-casting the narrative in an inspiring way. Coca-Cola’s simple yet powerful online film advocates for uplifting women and fighting against gender biases. The film features women from different walks of life who choose to challenge societal norms by showing how their perceived ‘faults’ are actually their strengths. As such, the film celebrates the very traits that make them who they are whether it is a ‘brusko’ drummer, a ‘palaban’ photojournalist, and more.

Coca-Cola provides earthquake-hit Mindanao with clean drinking water

President and CEO Gareth McGeown with CCBPI’s local Davao team led the delivery of Wilkins™ water to hardest-hit areas in Mindanao

Following the disastrous earthquakes that struck Mindanao, which left displaced residents without access to potable water, the Coca-Cola System in the Philippines immediately mobilized volunteers and resources to facilitate the donation of Wilkins™ water.

Through its nationwide network of 19 bottling plants, employee volunteers, and NGO partners such as the Philippine Disaster Resilience Foundation, Caritas Manila, and other organizations, the Coca-Cola System has thus far provided over 115,000 liters of Wilkins™ water to communities severely hit by the devastating earthquakes. 

The Drink For Every Soldier: Coca-Cola Powers Filipino Troops In Marawi With Beverage Supply

Every day, countless Filipino soldiers display gallantry, courage, and true heroism in the name of duty to our country.

The Coca-Cola System in the Philippines takes this time to honor and salute all Filipino troops stationed in various parts of Mindanao the men and women who have dedicated their lives to reclaim and ensure peace for our fellow Filipinos.

Iconic Coca-Cola Bottle centennial anniversary warmly celebrated in the Philippines

The Coca-Cola Company finally brings to the country a traveling art exhibit entitled ‘The Coca-Cola Bottle Art Tour: Inspiring Pop Culture for 100 Years’ as part of its yearlong celebration of the centennial anniversary of the Coca-Cola Contour Bottle, a global icon that played a muse-like role in inspiring signature moments of happiness in film, music, arts, design, and popular culture.

The exhibition took thousands of consumers, Coca-Cola fans and avid collectors, key personalities and celebrities, in a unique, multi-sensory journey featuring an array of Coca-Cola Bottle themed art, memorabilia and interactive experiences at the High Street Central Amphitheater, Bonifacio Global City in Taguig.

US government honors Coca-Cola Rebuild Programs in Leyte with the Award on Corporate Excellence

In photo: U.S. Ambassador to the Philippines Philip Goldberg (center) turns over a plaque of recognition to representatives of The Coca-Cola System, Atty. Adel Tamano, Vice President for Public Affairs and Communications (right) and Juan Carlos Rodriguez, Director of Human Resources and Corporate Affairs, Coca-Cola FEMSA Philippines (left) for the U.S. State Department’s Award for Corporate Excellence (ACE), 12 December at Sofitel Philippine Plaza.  ACE is presented in recognition of the company’s exemplary corporate citizenship, innovation, and distinguished contributions to the overall growth and sustainable development of the local economy in the Philippines.

Manila, Philippines – In a ceremony held December 12, 2014 United States Ambassador to the Philippines, Philip Goldberg presented the Secretary of State’s Award for Corporate Excellence (ACE) to Coca-Cola Philippines for its efforts in the relief and rehabilitation of areas affected by Typhoon Yolanda (Haiyan). Receiving the plaque of recognition on behalf of Coca-Cola Philippines is Atty. Adel Tamano, Vice President for Public Affairs and Communications.

Coca-Cola and Tayo Foundations presents the Ten Accomplished Youth Organizations in the Philippines

Coca-Cola, TAYO Foundation award 11th batch of Ten Accomplished Youth Organizations of the Philippines

Officially on its 11^th year of empowering the youth to become nation builders, TAYO Foundation and Coca-Cola Philippines conclude the latest search for Ten Accomplished Youth Organizations of the Philippines, in a ceremony held February 06 at Malacanang Palace.