adidas introduces the new CRAZYCOOL line of shoes featuring climacool® technology

adidas brings us CrazyCool!

adidas is excited to introduce the new CRAZYCOOL to the next generation of runners who value maximum flexibility, breathability and comfort. Featuring climacool® technology, the new CRAZYCOOL spots an improved flexible design and construction, an all-around 360-degree ventilation, as well as a high flex midsole to create a dynamic look and fit.

The superior functionality and performance of the CRAZYCOOL line can be attributed to its unique blend of quality material and exquisite design. Constructed to create the ultimate freedom for the movement of your feet, the shoe features anatomical flex grooves, which facilitate smooth transition while running.

David Beckham cools the world in climacool® Revolution

David Beckham in climacool Revolution

adidas presents the climacool® Revolution running shoe, a 360° ventilation running experience for the coolest run. The latest edition of cool running, which provides ventilation from all sides for improved running performance, can be seen on the feet of sports superstar David Beckham in adidas’ latest TV commercial.

New ventilation channels across the outsole and the use of climacool^® material on the upper of the shoe help sweat to evaporate. In addition, the COOLEVER lining, a special clover-shaped yarn, keeps the foot cool, dry and comfortable during the run. The achieved performance benefit of 360° ventilation reduces thermal stress and discomfort during workouts and results in increased running performance. 

The benefit of 360° ventilation is highlighted in the new climacool® launch film which shows David Beckham on a run in the summer heat. While the rest of the city is trying to get any bit of breeze with the help of hand-held fans and window-mounted air conditioners, Beckham enjoys a cool and ventilated run in his climacool® Revolution. Directed by Nathan Price and developed by 180LA, the film will launch in both a 15-second and a 30-second version in time for the shoe’s global retail launch.

The new climacool® Revolution running shoe is available as of April 2013 in adidas Sport Performance stores and other sports retailers nationwide with a recommended retail price of PHP 6895.

Watch David's TVC here - https://www.youtube.com/watch?v=AUuOJPxrZuk

For more information on adidas Running, please visit www.adidas.com/running, our social media news room www.news.adidas.com or follow us on www.facebook.com/adidasrunning.


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ClimaCOOL Seduction by Adidas

With the launch of the new ClimaCool^® Seduction, adidas offers a 360° ventilated running experience for an improved performance and the coolest ride yet.

New ventilation channels across the outsole and the use of ClimaCool^® material on the upper of the shoe help to evaporate sweat, keep temperatures within the shoe low and provide ventilation from all sides. In addition, COOLEVER lining, a special clover-shaped yarn, keeps the foot cool, dry and comfortable during the run. The achieved performance benefit of 360° ventilation reduces thermal stress and discomfort during workouts and results in an increased running performance.

Well-known adidas technologies such as the TORSION^® SYSTEM for better surface adaption and stability, the durable adiWEAR^® outsole for improved traction and durability, and a soft and flexible midsole for maximum comfort complete the shoe.

The ClimaCool^® Seduction is also featured in the latest chapter of the adidas ONE BRAND CAMPAIGN where Katy Perry, David Beckham, Lionel Messi, Derrick Rose and others enjoy the shoe’s ventilation benefits.

The shoe is available in adidas Sport Performance stores and selected retailers with a recommended retail price of Php 6895.

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