BRIA Homes takes Pampanga to new heights

 

BRIA Homes are offering the most attractive prospects to earnest homebuyers.

As more and more Filipinos seek relief from the stressors of big city living, they realize that resettling in secluded rural towns is not the only option available to them. With the government’s ongoing infrastructure projects altering the lay of the land, even longtime urbanites know they can now enjoy the conveniences of modern living while reaping the benefits of life in the countryside.

BRIA Homes, the ‘home of choice’ of Filipinos looking to get the best value for their money, are optimizing these positive developments by offering the most attractive prospects to earnest homebuyers. Two of these are BRIA Homes in San Fernando and Magalang, both in the province of Pampanga. Now considered prime locations for homebuyers, San Fernando is the capital of Pampanga while Magalang is a first class municipality in the same province.

Spurred by the sustained economic growth in the region, BRIA Homes in San Fernando and BRIA Homes Magalang have strategically positioned its residential communities close to business and tourism hubs. Both projects are relatively close to Clark and Subic. Bria Homes in Magalang is just 20 mins away from Clark International Airport – Asia’s next premier gateway.

Bria Homes allocates 2.5B for affordable housing in 2021

One persistent problem in the Philippines’ construction sector is a chronic housing shortage, and this requires urgent attention—or so goes a report from the Subdivision and Housing Developers Association (SHDA). Current figures put the national housing backlog at 4M. Based on a study by the University of Asia and the Pacific (UA&P), this could rise to 6.5M by 2030 if the situation is not resolved. The shortfall needs to be specifically addressed in the affordable housing segment, which industry experts consider a “lucrative market for developers to pursue so long as costs can be kept down to ensure affordability.”

This explains why more property firms are venturing into affordable housing, a trend that began even before the pandemic. At the forefront of this movement is award-winning real estate developer BRIA Homes, which has been resolutely addressing the huge supply backlog for years now. Apart from offering stylish, comfortable, and affordable dwellings in its more than fifty projects nationwide, BRIA Homes has allocated P2.5B to boost its portfolio in 2021 alone, with an eye on suburban areas that are primed to flourish as the country moves towards post-pandemic recovery.

Indeed, as Metro-Manila residents continue to transition to the digital space, enabling flexible work and study modes in the process, a considerable number of them are heading for the suburbs or even outlying provinces, where wide-open, tranquil spaces ensure compliance with safety measures as they ride out the pandemic. BRIA aims to increasingly expand in this direction, offering prospecive home buyers prime residential locations outside the Metro.

BRIA Homes continues to expand digital capabilities to serve homebuyers’ needs

 

Filipinos make up for a significant percentage of the world’s online population, with millions of tech-savvy users flooding social media sites and gaming lounges every second of every day. While this might be considered an addiction, what it really is, is the Filipino spirit—in this case, the ability to adapt to new technologies brought about by the changing times.

As the pandemic continues to surge unabated, with the need to shelter in place becoming more urgent, doing business digitally has not only become more convenient—it has become imperative. For this reason, BRIA Homes remains resolute in containing the spread of COVID by adopting digital measures that serve customers while keeping them safe and socially distanced.

To date, BRIA Homes offers a wide array of digital options through its partnership with local banks like Maybank, BDO, Unionbank, PNB, Security Bank, RCBC, and Metrobank. For contactless and cashless orders and payments, trusted e-wallets GCash, Paymaya, and All Easy may be utilized. These also provide BRIA homeowners the means for hassle-free digital transactions such as remittances and amortization payments.

BRIA Homes honors its business partners with Its first-ever Virtual Annual Sales Awards

 

More than a year after the pandemic hit the planet, we realize that there is no aspect of our existence that it has not impacted. Apart from upending life as we know it, the crisis has spawned a real-life horror story that continues to unfold to this day.

However, there is one silver lining that can be gleaned from all this: the Philippine real estate industry proved to be incredibly resilient, rebounding faster than most from the enormous challenges that beset the economy.

For leading affordable housing developer BRIA Homes, in particular, recovery was as easy as staying true to its goal of providing affordable homes to Filipinos and harnessing the support of BRIA’s dedicated business partners – regional and nationwide – during the country’s most trying times.