For the burgeoning Jojo Bragais shoe enterprise, being the official footwear sponsor of the recently held 69th Miss Universe pageant was an auspicious opportunity not only to showcase Filipino talent but also grow its brand and further expand their global market.
Locally, the Jojo Bragais brand gained recognition for offering expertly designed shoes that combine style and utmost comfort. This is why many Filipino beauty pageant winners, including international celebrities, swear by Bragais shoes.
The Bragais shoe design process is unique. According to Jojo Bragais, “While the usual route begins with a shoe sketch, we do it the other way around. We create the shoes first and then test them to get a feel if they’re good or not. Our pieces should be able to reliably carry the wearer whether on stage, the runway, or when they go out and perform their duties.”
