Beko Executives (L-R - Rolixus Kho Yute, Product Certification Specialist of Beko Philippines, Rebecca Aguilar, Product Marketing Senior Specialist of Beko Philippines, Ghie Papa, Brand Marketing Communications Specialist of Beko Philippines, Gurhan Gunal, Country Manager of Philippines, Nattinee Techanungnirun, Beko APAC Marketing Director, Panninuch Suwanaroek, Beko APAC Senior Lead Marketing Communications, Dyeun Zapanta, Marketing Head of Beko Philippines)
Beko Philippines
is entering a new phase of business in their journey to bring the European
brand to a sustainable lifestyle for Filipino customers. In celebration of its
third year of operations, Beko announces its goal of being the number one
European brand in the Philippine market in the next 5 years.
“We are very happy to be holding this
trade launch for our dealers and stakeholders as we share that Beko will be a
bigger and better brand in the Philippines in 2023 and beyond,” said Gürhan
Günal, Beko’s country director in the Philippines, who also presented the
company’s business development plans of EXPAND, GROW, LEAD, CONNECTIVITY and
SUSTAINABILITY for the Philippines along with the brand’s hero technologies at
the anniversary trade launch at the Grand Ballroom of Marriott Hotel Manila.
This is the heart and reason why this year, Beko will be made available soon in other appliance stores nationwide as it continues to “expand” its distribution to other retail channels.

