TEAMING UP FOR BIKE FOR GOOD. Rikki Escudero-Catibog, GMA Kapuso Foundation Executive Vice President and Chief Operating Officer, (left) and Ellison Lee, URC Flour and Bread Division Managing Director sign the agreement formalizing the partnership for the Bike for Good livelihood donation
Baker John, Universal Robina Corporation’s (URC) brand of bread, recently teamed up with GMA Kapuso Foundation for the “Bike for Good” project. Through this partnership, 30 beneficiaries will receive bikes and bread products from Baker John.
“Our goal is to provide assistance to those who are trying to adapt to this new, challenging situation in the time of the COVID pandemic. Through this partnership, we hope the beneficiaries selected by GMA Kapuso Foundation will have the will -- and the wheels -- to keep going,” said Ellison Lee, URC Flour and Bread Division’s Managing Director.
According to Lee, the Bike for Good project provides each of the 30 beneficiaries with a bicycle and a negosyo starter package consisting of Baker John products. “We want to assist them in kicking off their community selling business which can help them with their livelihood,” Lee shared.
