BBDO Guerrero was given the Country Agency of the Year Award at
the recently concluded Spikes Asia 2022 Festival of Creativity after bringing
home two Silver Spikes and two Bronze Spikes. The accolades were awarded to the
agency’s sustainable campaign, The Dissolving Bottle.
The campaign aims to reduce ocean pollution through a redesigned shampoo bar with zero plastic packaging. Under the Design category, the campaign bagged a silver for Beauty/Healthcare products and a Bronze for Environmental/Social Impact. It also bagged a Silver for Product innovations at the Healthcare category and a Bronze for packaging design at the Industry Craft category.
