Alex Bruce relives romantic encounter in reggae-inspired bop “SUMFLING”

Alex Bruce relives romantic encounter in reggae-inspired bop “SUMFLING”

Alex Bruce returns with another inescapable jam that best describes the feeling of laid-back summer afternoons and beach vibes.

The Filipina recording star channels her idyllic youthful phase in the new single “SUMFLING,” out today via Sony Music Entertainment.

With suave vocals coasting through laid-back R&B beats and reggae-infused production, “SUMFLING” showcases another side of Bruce: warm and chill on the inside, but effortlessly catching our attention with her distinct brand of charm.

According to Bruce, “SUMFLING” allowed her to experiment with a variety of genres and confront her fears of going against the current.

Alex Bruce showcases her versatility as a singer-rapper on R&B-leaning single “Ayoko Pa”

Over slick beats and boppy melodies, the young Filipina artist expresses her decision to take her time before entering in a relationship

Alex Bruce flexes her versatility in “Ayoko Pa,” a top-tier R&B jam produced by frequent collaborator Cursebox.

Over a bed of slick beats and boppy melodies, the 15-year-old artist calls out her suitor for coming off way too strong, and emphasizes her decision to wait for love at the right time.

“It’s a song that expresses my stand on not being ready for a commitment,” says the trend-setting singer-rapper. “I know my priorities, and I don’t reject people just because I don’t feel a connection or synergy. It’s just that I’m too young to enter into a relationship that would easily fizzle out.”

Alex Bruce turns bangers into hip-hop gold on her self-titled EP

 

After hitting it big with feisty hip-hop singles that brim with confidence and unapologetic candor, Alex Bruce releases her self-titled debut EP under Sony Music Philippines.

With her first collection of scintillating new tunes and familiar favorites, the 14-year-old rapper cements herself as a prolific young talent with incredible skillset. On the 5-track EP, Alex goes hard with sharp, playful tunes that celebrate life, puppy love (specifically “Yakap,” which features SB19’s Justin De Dios on the music video), and being a young girl trying to make her way into the cutthroat and competitive hip-hop music landscape dominated by men.

In terms of lyrics, Alex doesn’t follow a specific writing style or narrative format. “I just write wherever my pen takes me to,” the young artist shares. “Every song I wrote has its own story to tell and that depends on how I’m feeling during the process.”

Filipina rapper Alex Bruce teams up with BTS collaborator August Rigo on “Going Crazy”

Here’s another upbeat jam that embraces a more eclectic sound. Alex Bruce’s second single “Go Crazy” under Sony Music Philippines is a collaboration with Filipino-Canadian songwriter and producer August Rigo, the other half of the songwriting duo behind BTS’s worldwide smash “Black Swan.”

The sophomore track takes listeners to the Filipina rapper’s musical journey and the struggles that she has to overcome in her bid to discover a bigger world outside of dreams and opportunities. “The song is all about me dreaming big,” the young talent reveals in a statement. “It’s also about my vision of how the world will interact with me and my music. Literally, it’s about pushing through my blueprint and perspectives, no matter how hard it is.”