With the Air Jordan XXXVI, Jordan Brand decided to shed materials — taking the learnings from doing just that in the Air Jordan XXXIV and XXXV — and see how far they could go. “Light” was the muse.
That muse unified teams of design specialists across the brand as they perfected the many definitions of the word. The Air Jordan XXXVI’s new features — a jacquard leno-weave upper, a full-length Zoom Air Strobel unit that’s double-stacked with a forefoot unit, a refined plate system — come from experts at Jordan Brand combining their specialties to make the best basketball shoe in the world.
“We want those who love the brand to see something that’s always been a part of our design legacy: the power of teamwork that goes on between a core group of folks to create product excellence,” says Martin Lotti, VP, Jordan Brand Design. “Jordan Brand is inspired by one man, but it’s carried into the future by many, many people who are experts in their field.”
