To make Pasig River blue again, waters clear enough to reflect the blue skies above it—this is the vision that led NCCA, PRRC, and PETA to come together and create Taga-Alog 2019, a campaign that aims to voice awareness on environmental issues through the use of the arts. Taga-Alog, literally shakers, is inspired by the old Tagalog term for “people from the ford.” With this, the campaign wants to build a community of River Warriors—ambassadors who share the campaign’s values of environmental awareness and responsibility for the rehabilitation of the Pasig River.
After a series of efforts and activities throughout the year, Taga-Alog concludes with ASUL: The Taga-Alog 2019 Grand Concert held on November 9, 2019 at Rizal High School, Pasig City. Together with 4000 passionate people who gathered to support the event, the culminating concert hosted by Pepe Herrera and Yesh Burce celebrated the fruits of its cause through a night of music and commitment.
