42% of Filipinos surveyed are Sulit Shoppers, who are driven by the best deals and prices online
A survey conducted by Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, revealed four types of online shoppers in the Philippines and their motivations for shopping online.
Shopee surveyed more than 3,000 Filipinos and found that value is the most important factor for online shoppers, with 42% of respondents stating that they are driven by the best deals and prices. 71% of them are females, ranging from 18 to 34 years of age.
There is also an emerging segment of consumers who prioritize shopping from their favored brands online. More than half of these brand lovers are around 25 years old, showing how brand loyalty is becoming key to the online shopping experience for younger demographics.
