Friday, February 16, 2024

Francine Diaz and Seth Fedelin star in NOBITA’s “Tayo Na Lang” music video

The popular loveteam known as “FranSeth” was the band’s unanimous pick for the leads

Francine Diaz and Seth Fedelin take center stage as friends who secretly like each other in the music video of NOBITA’s “Tayo Na Lang,” out today via Sony Music Entertainment.

This marks the second time that the popular loveteam known as “FranSeth” has starred in a music video, following their much-buzzed stint as a young couple in Ace Banzuelo’s viral hit “Muli” in 2022.

According to MV director Jeff Valencia, Francine and Seth were unanimously the first choice of the band for this project.

“The members of NOBITA are fans of Franseth,” Valencia reveals. “But more than their preference, there’s something about Francine and Seth that exudes both chemistry and enigma. It felt like the song was specifically written for them. That’s how good and natural their performance was.”

Set in a slumber party with a group of friends enjoying a fun-filled nightcap, the visual narrative fits perfectly with the song’s heartfelt earnestness and feel-good vibe, but takes a different turn towards the end.

“The plot twist is something that is non-negotiable on our part,” shares lead vocalist and acoustic guitarist Jaeson Felisimino. “The journey matters the most, for sure, but there’s so much weight in the things that we least expect. We’re grateful to our friend Jeff Valencia for turning our vision into a reality.”

Just in time for the Valentine season, NOBITA released “Tayo Na Lang” on all digital music platforms at midnight on February 14, 2024. The alt-pop ballad garnered significant attention on the day of its release, with #StreamTAYONALANGonSpotify becoming a trending topic.

“Tayo Na Lang” is written by Jaeson Felismino, Sam Aquino II, and Mark Quintero, with co-production by Brian Lotho. The track sounds classic NOBITA in terms of musicality and arrangement, creating a wonderfully dreamy backdrop that conveys those early days of passion and longing.

“We just want to make songs that reflect the state that we’re in,” shares NOBITA in a press statement. “We also care about delivering good songs that stand the test of time. We hope Tayo Na Lang makes the cut and will be remembered as the song that inspired our audience in a positive way.”

NOBITA’s “Tayo Na Lang” is out now on all digital music platforms worldwide via Sony Music Entertainment. Watch the music video here.

About Sony Music Entertainment

At Sony Music Entertainment, we honor the creative journey. Our creators shape movements, culture, communities, even history. And we’ve played a pioneering role in music history, from establishing the first-ever music label to inventing the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 100 countries, supporting a diverse and distinctive roster of talented creators at every level and on every stage. Situated at the intersection of music, entertainment, and technology, we bring imagination and expertise to emerging products and platforms, embrace new business models, and employ breakthrough tools—all to support the creative community’s experimentation, risk-taking, and growth. And we form deep, trusted, cause-based partnerships to uplift and empower communities around the world. Sony Music Entertainment is part of the global Sony family. Learn more about our creators and labels here.

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