Wednesday, January 24, 2024

Pru Life UK introduces PRULove for Life, an affordable & easy-pay insurance

Get lifetime coverage up to age 100 starting at Php 87 per day*

PRULove for Life, a limited-pay whole-life participating plan for as low as Php 87 per day* is now available for Filipinos and their loved ones.  

Tailored to meet the diverse needs of Filipinos at every stage of life, PRULove for Life is an ideal plan for families with children as young as newborns and individuals up to the age of 60. It is a great solution for Gen Zs and Ys who aim to secure personal independence and the well-being of their loved ones, as well as OFWs who strive to ensure essential life protection for their families while working abroad.

The flexible payment structure gives Filipinos the freedom to choose from payment terms that suit their needs. Short-term options of just 5 years or long-term flexibility of up to 10, 15, or 20 years enable customers to enjoy the product’s benefits without worrying about their finances. Customers can also get coverage until age 100, offering guaranteed lifetime protection and peace of mind for themselves and their loved ones.

It also allows customers to access cash values and non-guaranteed dividends as living benefits, ensuring their financial well-being. Additionally, the plan provides customers peace of mind with a death benefit equal to the sum assured plus accumulated dividends, and add riders, making it an ideal choice for families seeking comprehensive protection and support.

PRULove for Life provides Filipinos flexibility and financial security, allowing families to look out for one another and ensure that every member is equally cared for life.

For 27 years, Pru Life UK has been offering affordable and accessible products that protect Filipinos and families’ health and financial well-being especially the unserved and underserved communities.

Through its 40,000-strong and digitally empowered agency force, it continues to live up to its purpose to be the most trusted partners for life and protectors for every future.

To know more about PRULove for Life, visit

*Payment amount calculated for a 10-year plan for a 20-year-old female

About Pru Life UK

Established in 1996, Pru Life UK is the pioneer of insuravest, or investment-linked life insurance products, in the Philippines and is one of the first life insurance companies approved to distribute US dollar-denominated investment-linked life insurance policies in the country. Since its establishment, Pru Life UK has expanded its reach to over 173 branches and 120 general agency offices in the Philippines, with the largest life insurance agency force with more than 40,000 licensed agents.

The company ranks #1 for New Business Annual Premium Equivalent and Total Premium Income from Variable Life Insurance Products according to the Insurance Commission’s Life Insurance Sector Quarterly Statistics for Q2 2023. Pru Life UK is headquartered in Uptown Bonifacio, Taguig City.

Pru Life UK and Prudential are not affiliated with Prudential Financial, Inc. (a company whose principal place of business is in the United States of America), Prudential Assurance Company (a subsidiary of M&G plc, a company incorporated in the United Kingdom), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies). Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans. For more information:

* Renewal Premium Income from Variable Life Insurance Products – premium collected for existing policies

**New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year

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