Monday, October 16, 2023

F(DEV) drives seamless operations with advanced eProcurement solution for a new F&B in BGC

The newly-opened Baker J Café at BGC makes use of innovation not seen on shelves.

Baker J redefines the pastry and coffee shop experience by infusing delectable and creative flavors. It is reminiscent of casual and comfortable Parisian cafés — brimming with life and great food.

Since its successful operations in Chroma Hospitality’s brand of hotels: Crimson Hotel Alabang, Quest Hotel Clark, Quest Hotel Tagaytay, and Timberland Resort San Mateo Rizal, Baker J proudly introduces its first standalone branch nestled within the bustling Bonifacio Global City.

The Baker J team worked with Filinvest’s innovation arm, F(DEV), to reimagine how they can manage back-end operations effortlessly so they can focus more resources on creating excellent customer experiences.

“We are elated with this partnership between Chroma Hospitality and F(DEV). This pilot eProcurement solution makes it easier for us to scale up our F&B business. Now, Baker J can focus on delivering the finest culinary creations to customers at full potential,” said Francis Gotianun, First Senior Vice President of Filinvest Hospitality, on behalf of Filinvest Group’s F&B Transformation and Baker J.

Innovation behind the scenes

Each F&B business, as we all know, needs to be an efficient operations machine to effectively serve its customers. From ordering ingredients from suppliers and getting deliveries to producing its delicious products and accepting payments, BakerJ was built to be customer-centric.

In the past few months leading up to the opening, Baker J and its management company, Chroma Hospitality Inc. have been working with F(DEV), the Filinvest Group’s innovation arm, to design and craft an F&B operating platform powered digitally. What has launched together with Baker J’s BGC store opening is a new and modern e-procurement and supply chain tech solution that streamlines the enterprise's procurement experience.

Previously bogged down by complex manual interactions, pen and paper-based activities, multiple systems, and disjointed processes, Chroma's purchasing team can now confidently manage all procurement and supply chain-related activities in one dashboard, as well as efficiently track supply quality and supplier performance, even with a diverse base of suppliers. The MVP of Baker J’s enterprise-grade platform was achieved in just three months, just in time for the new store opening.

Xavier Marzan, CEO of F(DEV) says, “We’ve given Chroma and Baker J new superpowers by working with them closely to develop an entirely new operating experience and ensuring that multiple diverse systems operate as one, to bring the best possible experience to their end customers. But this is just the start. Our goal is to bring this type of innovation-led experience to the rest of the conglomerate and beyond to ensure that the companies lead in an accelerated digital future.”

Baker J's procurement solution provides a user experience akin to online shopping, with a sleek, modern interface. The platform's modular, data-driven architecture integrates proprietary data and AI algorithms for precise procurement modeling and forecasting. As a result, Chroma's leadership benefits from improved operational visibility and data-driven decision-making, which significantly improves the quality and speed of operations, and puts the customer at the forefront of its effort.

F(DEV) is at the forefront, fueling Filinvest Group's transformation in this exciting new digital decade. With an unwavering commitment, F(DEV) empowers the company’s businesses in real estate, townships, banking, hospitality, and energy and utilities to evolve into thriving digital enterprises, propelling our country toward a brighter and more innovative future, helping to address the needs of the underserved segments in the Philippines.

Want to dive deeper into their world of innovation? Check them out at and don't miss their latest adventures on TikTok @fdevfilinvent. It's where tech meets the trend!

About F(DEV)

The Filinvest Group is committed to transforming itself and its group of companies, striving to become more sustainable and future-proof for its valued customers and stakeholders.

Through F(DEV), Filinvest's core businesses are pivoting to a digital-first approach, staying ahead of the curve and ensuring readiness for the future. By forging valuable alliances with industry experts, startups, and tech enterprises, we facilitate the integration of revolutionary innovations and state-of-the-art tech solutions into operations.

About Baker J & Chroma Hospitality

Baker J redefines the pastry and coffee shop experience by infusing delectable and creative flavors. It is reminiscent of casual and comfortable Parisian cafés — brimming with life and great food.

Chroma Hospitality is more than just a management group; it is a visionary force that reshapes the hospitality landscape. With an unwavering focus on customer experiences, a collaborative and innovative team, and a dedication to sustainability, the brand sets the stage for unparalleled hospitality and culinary excellence. Each brand under Chroma Hospitality's portfolio offers a unique and unforgettable guest experience, driven by the company's commitment to excellence, innovation, and genuine hospitality.

About the Filinvest Group

The Filinvest Group is a leading conglomerate in the Philippines with diverse businesses in banking, property, hospitality, infrastructure, utilities, and agriculture.

As a trusted business institution since 1955, we venture to serve in areas where we can deliver the most benefit to society, and become a force for economic progress for the country. Our products and services reflect our commitment to sustainability and our vision to provide customers with a way to attain their dreams.

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