Friday, December 18, 2020

PRURide PH goes digital with PRURide Virtual Challenge on Pulse app

While the ongoing lockdown may have stood in the way of many of our fitness goals, Pru Life UK is helping everyone finish the year healthy and fit with this year’s edition of PRURide PH – the inaugural PRURide Virtual Challenge on Pulse.  Powered by Pulse, Pru Life UK’s all-in-one health management app, the country’s largest cycling festival kicks off this month, enabling cyclists, enthusiasts, and families to experience fun and safe cycling, wherever they are. 

Open to all Pulse users for FREE, PRURide PH has partnered with Garmin, a renowned leader in the aviation, marine, automotive, outdoor, and fitness markets. By using Pulse-compatible wearables available on Android and iOS, such as the Garmin smartwatch, which can be easily synchronized with Pulse to track participants’ performances, even stationary bike users will be able to feel the adrenaline rush of an official rider.

“These challenging times have highlighted the benefits of cycling. Not only is the activity an antidote to our mostly sedentary lifestyle, but it is also an ideal mode of transportation that promotes social distancing. These advantages encourage us to go ahead with our annual PRURide PH, but in a way that is more attuned to the new normal,” says Pru Life UK SVP and Chief Customer Marketing Officer Allan Tumbaga.

To join the virtual rides, all cyclists need to do is download the Pulse app for FREE on any Android and iOS device, and sync it with a Pulse-compatible wearable. Within the app, users can choose and join one or multiple PRURide Virtual Challenges – 30KM, 60KM, 500KM, and 1,000KM. 

Families can also join the Pulse Cycling - PRURider community for a chance to win special prizes such as Best Decorated Bike, Best Christmas-Themed Family Photo with Bike, and Best Kid Costume Photo with Bike.

PRURide PH celebrity ambassadors Kim Atienza, Gretchen Ho, and Zoren Legaspi, together with two-time PRURide PH women's elite champion and Prudential RideLondon finisher Jermyn Prado, as well as former PRURide PH winners and Prudential RideLondon finishers Ismael Grospe and Ronnel Hualda, are pleased to lend their support to this year's event. 

All cyclists who complete the routes will receive e-certificates and raffle entries to the PRURide Virtual Challenge Raffle, which will take place at the end of the event, for a chance to win an exclusive Garmin 360, Tacx Galaxia Rollers, and other premium prizes. In addition, the first 3,000 finishers will receive discount vouchers from Garmin. PRURide Virtual Challenge early bird finishers will also receive a Rudy Project sling bag and a PRURide PH 2020 jersey, which will be delivered to their preferred addresses. Registered participants may only receive the jersey and sling bag once. 

As part of Pru Life UK’s “We Do Health” advocacy, the PRURide Virtual Challenge on Pulse is just one of the company’s ongoing efforts to promote cycling as an accessible and safer mode of transportation in the new normal. Pru Life UK decided to go virtual to make the activity easy, safe, and enjoyable for everyone, regardless of their skill level. 

“PRURide PH has always been an inclusive festival for all cyclists, from beginners to professionals. In addition to providing our participants with an extraordinary cycling experience, we also want Filipinos to have an opportunity to have fun even amid tough circumstances. Cycling is an excellent way to start building holistic wellness management and healthy habits,” ends Tumbaga.

To register, simply download the Pulse app for free on Google Play and Apple App Stores. The Challenge will take place from December 18 until January 31, 2021.  For more information, visit or the Pru Life UK Facebook page at

About Pru Life UK

Established in 1996, Pru Life UK is the pioneer of insuravest, or investment-linked life insurance products, in the Philippines and is one of the first life insurance companies approved to distribute US dollar-denominated investment-linked life insurance policies in the country. Since its establishment, Pru Life UK has expanded its reach to over 190 branches in the Philippines, with the biggest life agency force of more than 40,8000 licensed agents.

The company ranked first (1st) among the country’s life insurers based on the Insurance Commission’s Q2 2020 rankings in terms of new business annual premium equivalent. Pru Life UK is headquartered in Uptown Bonifacio, Taguig City.

Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. of the United States, Prudential Assurance Company (a subsidiary of M&G plc, a company incorporated in the United Kingdom), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies). Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

For more information:

About Pulse 

Pulse is an all-in-one digital health app and the first of its kind in the region to offer holistic health management to consumers. Using AI-powered self-help tools and real-time information, the app serves as a 24/7 health and wellness partner to users, helping them prevent, postpone, and protect against the onset of diseases. Pulse is part of Prudential’s region-wide strategy to provide affordable and accessible healthcare to everyone across Asia by leveraging digital technologies and best-in-class partnerships.  

Following the regional launch of Pulse in Malaysia in August 2019, Pulse is now available in a total of 11 markets in Asia and includes a growing suite of value-add services, such as a symptom checker and health assessment, personal wellness services, and video consultations with certified doctors and specialists.

Since its launch, Pulse has been downloaded more than 14 million times* in Asia. Pulse is currently available on the Apple/Google Play stores in Cambodia, Hong Kong, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. 

For more information, and to download Pulse, log onto

* as of 16 December 2020

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