Monday, November 5, 2018

Better, more convenient digital banking

Citi credit cardholders will have a better, easier, and more personalized digital banking experience with the new and improved Citi Mobile App. The next generation mobile app features groundbreaking capabilities and innovative functionalities that allow users to do more. 

Manoj Varma, Citi Philippines consumer business head said, “We at Citi are highly committed to expanding and enhancing our digital capabilities for the ease and convenience of our customers. We are passionate about meeting and exceeding our customers’ expectations.”

Citi’s next generation mobile app provides a comprehensive suite of features such as credit card locking and unlocking, a personalized dashboard, easy conversion of retail transactions to installments, and viewing and downloading of recent statements and utility bills with just a few taps.

The Citi Mobile App is aligned with Citi’s commitment to digital transformation with a goal of making banking as easy and convenient as possible. Citi continuously enhances its capabilities to make customers’ digital journey more seamless, whether on desktop, mobile app or phone browser.

More than 60 percent of Citi Philippines customers are already enrolled in digital channels, with even more customers subscribing to electronic statements. Today, the biggest growth in digital enrolment has been in mobile banking, which has grown 64 percent in the last 12 months.

The mobile app is just one of several innovations Citi has introduced in the country. In recent years, the bank launched new services including live chat, instant global fund transfers and a pioneering voice biometrics technology that allows customers to be identified through their unique voice prints.

For its contributions to the growth of mobile banking in the country, Citi has received several prestigious awards including Best Retail Mobile Experience – Philippines at the Asset Triple A Digital Awards 2017, Best Internet Banking Initiative at the Asian Banker Philippine Country Awards 2017 and Best Consumer Digital Bank – Philippines at the Global Finance Best Digital Bank Awards 2017.

To know more, visit

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